Link Exchange a Spam Generator or an SEO Technique?   3 comments

Building inbound links through reciprocal link exchange is one of the best Search-Engine-Optimization (SEO) technique used so far to earn better traffic (customers and visitors) and a good page rank. But, earning is never easy and there are many essential things that have to be considered with courtesy.

Link exchange plays an important role and if switched faultily there are negative impacts too. Many webmasters and amateur Search-Engine-Optimizers (SEO’s) have often heard to injure their client’s site and some cases are were fatal. Hence, we suggest you to take an expert help if you are planning to launch such campaigns for you online business.


The biggest DON’T of any link exchange program is to “Do Not SPAM”. And if your website has a poor page rank with a poor content and poor layouts, trust me you are not launching a link exchange program but being an SEO Spam Generator.  When you request for link exchange no doubt webmasters will go through each and every page of your website just to find an answer to one question: Why should I link? Because it takes years to gain a better page rank and placement in Google. Judge yourself! If you don’t have minimum requirement you are not ready yet and you need to focus on other basic SEO-techniques rather than jumping into link exchange campaign.

Link Exchange Do’s and Don’ts:

Ø  First Phase:

  • First Impression is the Last: I don’t know what you believe in but when it comes to Search-Engine-Optimization (SEO) first is the last impression and in link exchange your first impression is your link request (email) to the webmasters.

90% of link request are simply denied because of poor writing with piles of grammatical errors and the format that speaks machinery language. Webmasters don’t even bother to click in your links. So, some important tips are:

ü  You must have an attractive email with good grammar. If it’s not possible than you can ask others to write for you.

ü  Keep your link title brief but avoid using long sentences (not more than 200 characters).

ü  Do not capitalize all your link title or in the text. Everyone hates that including Google.

ü  Mention the webmaster’s name and your name in the email, write a little about their website and mention their page rank because it adds life in your email which is very important because if your email lacks soul than it is speaking a machinery language which mean an automated email generator and webmasters really hate that including me.

ü  Write why reciprocating would SEO benefit them.

ü  Never mention about deadlines. Webmasters are busy people and a normal reply back takes at least twenty five to thirty days. But, it’s always worth having patience because some good links comes after sixty days and even more. So, don’t rush. We are in a long term business.

Ø  Second Phase:


Image via Wikipedia

  • Patience will Achieve more than Force: I don’t know who said it but must be a beautiful mind. Your second phase is to have patience and patience. But, I don’t have that much of patience so I usually note down the email addresses and websites of every webmaster that I have sent email plus page ranks for future reference and I think it is worth doing.

Ø  Third Phase:

  • When you are Alert; Opportunities will Alarm: Don’t bother it’s my quotation. But, it works just fine in the third phase. When you get the emails things you need to do are and don’ts are:

ü  Respond to them as fast as possible.

ü  Place their links where promised and do not add more than twenty five links in a single page because it is unhealthy practice and webpage’s having less than twenty five links are easily indexed.

ü  Do not remove webmaster’s link after the agreement. This has been often seen and it is a serious issue because it harms you in a long run and also destroys your impression.

ü  Categories your incoming links as it is a wonderful SEO practice because it helps you, your visitors and webmasters to locate any particular link in the page.

ü  Frequently check your links and maintain your site optimization so that you won’t fall pulling others too.

ü  Do not buy links and don’t try any Black-hats SEOs.

Author: Kiran Bista.                                                                                                                                               Image Source: I


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