How to Navigate Search Engines in Your WebPages?   5 comments

How to Navigate Search Engines to Your WebPages?

In an online business, a search engine plays a vital role and so to promote your services Search Engine Optimization (SEO) becomes crucial. The only reason to practice all the do’s and don’ts of SEO is to make major search engines like Google and Yahoo visit your page and rank them accordingly but what if somehow they don’t find your pages? All your efforts are Vain!

Google and Yahoo are the search engine robots and they need human directions. Unlike human these robots cannot function or make their own further searches. Hence, when they first crawl to your page and if they don’t find any further directions there is no way your pages can get indexed and this results to zero traffic for your business.

Search Engine Robots Navigator:

Search engine navigators are SEO simple and complex sitemaps that helps search engine robots to crawl in your webpage. Depending on the search engines; the types of sitemap for navigation may vary but the basic theme are identical. Google the father of search engines prefers XML format sitemaps which has more complex format then regular HTML sitemaps and are highly focused for search engines but not visitors whereas the sitemap that of Yahoo and MSN is in HTML format and are based on visitors ease.

ü  XML Sitemaps:

XML sitemaps are Google’s SEO favorite. As it includes links to every pages of your website Google can easily go through each and every page and understand your products and services. XML are the file that you can submit to search engine and ask search engine to index them. This can be done by creating a simple Google Webmaster account.

ü  HTML Flavored Sitemaps:

HTML sitemaps are more focused for visitors rather than search engines but it doesn’t mean that it cant help search engines at all. Although, the uses are same, HTML sitemaps is not about submitting but creating a page in your own website that even the visitors can see and take the benefit.

When you create a HTML sitemap in your website that links to every page you have, it not only helps the search engine but even the visitors. HTML sitemaps can make a quick search for particular page especially to those websites that consists more than twenty pages. Its use can really make a user friendly website and highly SEO optimized websites.

Benefits of Using Search Engine Navigators or Sitemaps:

Ø  Gaining Visibility:

Sitemap is a wonderful tool for gaining your websites visibility in various search engines and earning better traffic. A website that is completely indexed has better chances of getting top search engine placement in page results. Many of the popular browsers used by searchers and that support java recognize generator sitemap programs. These include Firefox and Internet explorer.

If your website frequently goes through changes and updates or you have a dynamic site like Blogs then it is highly recommended to have a sitemap from both SEO and users ease.

Ø  Keeps the Search Engine Updated:

Sitemaps significantly helps update search engine robots about the changes that you make in your website. The benefits is about quick update which enables your visitors and search engine traffic to find what has been recently updated in your website which minimizes the loss of your potential customers and simply makes your website SEO friendly which is crucial.

Ø  Optimizes Your Website:

Sitemap are very essential from Search Engine Optimization (SEO) point of view. Sitemap has its link to every single page of your website and these links from sitemap allows the search engine robots to index your pages which not only rewards you with better indexing and qualified traffics but helps to gain better placement.

Ø  Organizes Your Page:

Using HTML sitemaps can really help your users to find the pages and the services in zero efforts. It not only makes your website user friendly but it also helps you to organize and manage things for you. Categorizing your inbound links and making corrections from time to time has no hassle when working under a sitemap page.

Navigating a search engine like Google to your website is very essential and a healthy navigation into your pages can only be possible with sitemap that are highly SEO friendly. Hence, I highly recommend you to have a sitemap no matter how many pages of website you run. Even a website with a static page and not more than five pages are recommended to have a sitemap from Search Engine Optimization (SEO) point of view.

Author: Kiran Bista.                                                                                                                                                                Image Source: I

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