Lesson that Every SEO should Learn from Google’s Reasoning for Keyword Meta Tag Disposal.   24 comments

Keyword Meta Tag and its optimization has always been a major subject of Search Engine Optimization (SEO) and if you still Google on these keywords; you are likely to find hundreds of articles written on its importance and tip to optimize for better ranking in search results. But, a video released on September 2009 changed the entire perception of Search Engine Optimizers (SEO) around the world and Keyword Meta Tag became nothing but a junk for some SEO’s and for some; a hope of better optimization.

In the video of September 2009 Matt Cutts answers one of the emails of SEO audience and declares that Google doesn’t use Keyword Meta tag for ranking web results, although they use it for Google search appliance so that searchers can specify the return results to match with Meta tag but not for ranking. So, what do you want to do with Keyword Meta Tag? I am not sure how many SEO’s has already thrown this tag to their recycle-bin but I think I am still going to use it like I have always been doing. WHY?

Watch the Video Here,


Reasons to Optimize Your Keyword Meta Tag:

Ø  Google is not only the Search Engine:

Matt Cutts though declared that optimizing Keyword Meta tag doesn’t helps for ranking in Google but this doesn’t mean that we optimize only for Google. There are other major search engines like: Yahoo, Msn, Bing etc which are equally valuable and no doubt they are also of great traffic source. Thus, I don’t think there is anything to lose when we optimize for Keyword Meta tag yet possibilities are higher in other search engines if not in Google.

Ø  Competitors Keyword Research:

Keyword Meta tag is still better way of generating those keywords that your competitors use to rank better than you. Websites like: Apogee meta keyword search tool can really help find out these keywords for our own business promotion research and it costs nothing. Keyword Meta tag might count zero in Google but better keywords are still the best tool to optimize your website to rank better.

Ø  For iJoomla Users:

iJoomla users are increasing everyday and the features it offers are really great tool for SEO’s. And from this point of view Keyword Meta tag are still very useful for those users because the keyword meta tag is used for a number of different modules including related articles. In addition, iJoomla Search Engine Optimization (SEO) use keywords that you enter in the Keyword Meta tag for the keywords manager page and this page shows the actual ranking of those keywords in the Google. Hence, it is better idea to work on Keyword Meta tag.

Thus, I don’t think Keyword Meta tag has been outdated like many other SEO thinks. It can still be used for many purposes and who knows someday Google will come up with new ways of SEO but old techniques? no-spam



Matt Cutts Whenever you look at the keywords Meta tag, we say; you know what? Too many people have spam that too much, we really just don’t use this information at all.”

What is the moral of the story? What did you learn from this above Statement?

Moral of the Story:

The moral of the story is any better Search Engine Optimization (SEO) technique can be a “Spam” if you do it like a Spam. Keyword Meta tag was one of the greatest tool that we could find and today it is disabled at least in Google. So, to all the SEO’s I think Google is suggesting doing a better optimization and avoiding Spam.

Author: Kiran Bista.                                                                                                                                                                       Image Source: I & II


24 responses to “Lesson that Every SEO should Learn from Google’s Reasoning for Keyword Meta Tag Disposal.

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