5 Video Optimizing Tips to Earn Five Stars from Search Engines   3 comments

In our last post we mentioned about the Video Marketing and the ways you can optimize your video from viewer’s point of view. I hope you liked it and were something that worth your precious time and patience.

And as mentioned in our last post, today I am discussing about the Search-Engine-Optimization (SEO) for your video marketing and some more tips to make your video marketing strategies search engine friendly.


When you optimize your content, images, audio files or video the main goal is to do so is for your traffic and to boost your SEO results for vertical search engine. I want to strongly suggest you that, you should always give your first emphasis to your readers and the traffic and what comes later are the search engines like: Google and Yahoo.

(Remember: If your contents are leaning more to the traffic and in return if your visitors are giving you the good response then 70% of your optimization is already completed and you have succeed in what must of them fail even after launching huge SEO campaigns.)

Couples of years ago, Search Engines were not smart enough to display text, videos and images simultaneously in their search results and searchers had to make a separate search but after the launch of Google Universal Search in 2007 simultaneous and relevant result are possible and with this, optimizing your videos for search engines had become more crucial than ever.

5 Video Optimizing Tips to Earn Five Stars from Search Engines:

Ø Your Video Title:

Titles are extremely important in any part of your Search-Engine-Optimization (SEO) because title is the keywords coat that tells search engines and your traffic about the content. Using keywords and keyword phrases in your title is the key and adding your brand, services and products name is what helps searchers know about you more closely. Hence, always use catchy titles and something that makes searchers enthusiastic. Using proper title alone can bring huge traffic and attention in your website.

Ø Video Sitemaps:

We have heard about sitemaps and its essential in search engines from SEO prescription. Similarly, if you are in video marketing then using video sitemap is very essential because it is a simple technique to make search engines crawl more smoothly in your website and it also helps your visitors and viewers to locate your videos swiftly. Using important keywords anchor text links to your videos featured on your video sitemap is preferred.

Ø Allow Rates and Likes:

Allowing ratings and likes in your videos is a wonderful way to tell search engines and your traffic that your video has something valuable and worth their attention. It is also the indicator that helps you to know how you are doing in the market from the response of your viewers. A highly rates videos are always attracts the search engines and is fruitful for your ranking and placements in search results.


Ø Using Tags:

Using keywords, keyword phrases and tagging them in your video can help your searchers find your video with specific keywords search. Use those keywords that are likely to be searched by surfers and tag them in your video. This will help search engines to categorize your video and produce them in the result when a particular keyword is searched by the traffic.

Ø Work on Proper Optimization:

Always link to videos using important keywords in anchor text which will help you to create better inbound links. Submitting your videos to different free video sharing websites like: YouTube, Meta Café and Google Video and link back to your content which is crucial, SEO worthy and helpful for building huge traffic and getting attention from the search engines. Furthermore, allowing your videos to embed in your viewer’s website can truly help you to flourish your name and website in front of huge traffic which alone your website might not be able to gather and this also tells Google and search engines that you have valuable content.

I hope that you can do better with the above listed points for your video marketing. We will come up with some other topic tomorrow on Search-Engine-Optimization (SEO).

Author: Kiran Bista.                                                                                                                                                                     Image Source: I & II


3 responses to “5 Video Optimizing Tips to Earn Five Stars from Search Engines

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  1. Pingback: Vertical Search Engines and its Optimization Importance for Better Ranking and Branding « Optimizing Engine ~ SEO Blog | SEO Services | Search Engine Optimization Consultant

  2. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. 🙂

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