Optimize Your Website for Yahoo and Bing will be Self Optimized   9 comments

Optimizing Google is necessary and is the search engine that strikes first in our mind. But, Google is not only the search engine that has the huge quality traffic because there are some other major search engines that you just cant afford to lose them. Yahoo is the second top search engine and is Bing is crucial as well. Huge traffic and huge profits can be expected from these three search engines but optimization is for these three search engines are similar but not the same.

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But, the good news is Yahoo is now powered by Bing and optimizing for Yahoo is enough to optimize your website for Bing. Therefore, now optimizing Google and Yahoo will simply optimize our website for Bing. So, what are the ways to optimize for Yahoo? and what things Yahoo considers more important that Google doesn’t or give less emphasis. Let’s see in this post.

Optimize Your Website for Yahoo and Bing will be Self Optimized

Important Tips for Optimizing Your Yahoo Search Engine:

Ø Practice on Page Optimization: On page optimization is important no matter what search engine you give the more priority. Some of the main fractions of On page optimization that you should be more concerned to optimize your website for Yahoo are following:

  • Title Tag: Keep your title tag short and with medium fonts. Yahoo favors those websites that use key phrase in their title so don’t forget to include one.
  • Meta Description: Meta description tags are another useful part of search engine optimization and are also the description part of your website that search engines use them in search result. Thus, it is strongly suggested to be careful while you work with this tag. Use 16-18 medium sized fonts and using the keywords and key phrases describe your web business making it human readable. Your used keywords are for the search engines and the describing is for visitors.
  • Meta Keywords: Meta Keyword Tag is something that Google seems to ignore due to massive use as spam of this but it is very valuable for Yahoo and other search engines so I strongly suggest you to work on it. Use up to 250 major keywords that your services and products deals with and is what you want search engine to list your website. But, be cautious because over using keywords and keywords stuffing will simply tag you as a spam and search engines will provide you with zero value.
  • Proper Keyword Use: Use your keywords in your file names and image names. Yahoo is found to reward for this kind of optimization.
  • Headings: Heading is another important part for optimization. Use both the headings H1 and H2 in every page which is relevant with the page.
  • Interlinking: Use interlinking process for your page from another page. Provide links from content to that page which describes more. Always use better anchor text while you link.
  • Alt Text: Use Alt text for your images and be very careful because your alt text should define the picture because search engines can’t see and understand the picture. Do not try to use your keywords instead of the image name.

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Ø Structure of Your Website: Your website structure is very important for search engine crawlers and to your visitors as well. Always try to be more transparent and provide smooth links from one content or page to another. Links that are made sophisticated are often ignored by search engine crawlers and by your visitors too.

  • · Sitemap: Always provide a site map in your website that helps your visitors to find any particular page in your website. Even if your website contains not more than 10 pages then even using sitemap is very wise idea. Sitemap not only helps your visitors but it also provides easy crawl access to search engines and helps better indexing.
  • · Linear Structure: Using liner website structure is very often rarely seen but is a powerful way to boost your placement and rankings in the search engines. Linear website structures are very well defined one and are loved by both search engines and visitors. In a simple way linear website structure can be defined as a process where you simply interconnect bunch of pages that speaks about the same item and the absence of all other links that can distract your visitors and search engines.

For Example:

Your site is a car sales site focused on Audi. In order to create a linear site structure you would focus each section of the site on an individual relevancy. Say you pick "Audi A5" as the relevant topic (see Figure 1.0). As you move deeper into the Audi A5 section you only see A5 relevant content. The search engine spider and your users will not be distracted by links to other vehicles – only information on the A5. This progresses as you proceed deeper into this arm of the website and because this section of the site is utterly focused on the subject "Audi A5" the odds of achieving a ranking for that term increase considerably.

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Ø Make a Healthy Optimization:

  • Make sure you don’t use dynamic URL’s in your website. Search engines of Yahoo, Google and other search engines avoid such URL’s so it is better if you rewrite your URL if you are working with some dynamic characters like: “?” “#” “&” etc.
  • Use Robots.txt files with caution and use them where ever necessary.
  • Focus building one way links by submitting articles to various article directories. Yahoo gives more priority for one way links then two ways.
  • Practice Press Releases for your website’s services and products.
  • Similar to Google even Yahoo has its own webmaster central and I strongly suggest you to sign up to see the performance of your website and get necessary idea and crawl errors reading etc.
  • You can also submit your XML sitemap to Yahoo like we do in Google. This is another fantastic way of getting easy, smooth crawl and frequent indexing.

Author: Kiran Bista.                                                                                                                                                Article and Image Source: IIIIII

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9 responses to “Optimize Your Website for Yahoo and Bing will be Self Optimized

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