4 Must Link Building Guidelines for B2B Companies to Apply   Leave a comment


Building links are very crucial in Google and is the same with other search engines. If you are lacking quality links then your SEO efforts are most likely to be in vain. But, link building is not that simple when it comes to B2B companies and the market being small when compared to B2C getting quality links can be tough. But, in other hand B2B companies being small cuts the necessity of accumulating huge quantity of links too because even your competitor will be going through link crisis. Hence, there are some solutions that can be fruitful for B2B companies and is worth involving in.

As we know that, B2B has a small market compared to B2C so it is better if you create your own links rather than finding one. B2B companies itself needs to be the reason to generate links because finding links in the market returns low quantity. So, some ways to attract links are:

4 Must Link Building Guidelines for B2B Companies:

Ø Start Blogging:

Blogging is very effective and has lots of potentials but it is also something that consumes your time and effort. Blogging being dynamic websites of information Google and search engines adores them and this is why blogging is essential. So, I strongly propose you to start your own blog and start building your networks among your community. Find some list of B2B blogs and start making logical and reasonable comments in their post but don’t just spam. Be regular reader and slowly you will be noticed with your blog and people will start to interact with you. And in this way you can create your own channel for your article distribution. Post some articles of your fellow blogger in your own blog and later ask them to post yours in their blog.

Furthermore, you can also simply contact the blog owner requesting them to post their articles in your blog because B2B blogs are always in need of quality content and if you have one then there is no way that they will deny your request but it is always better to be noticed at first and then start your campaign. (SEO Blogging)

Some B2B Blogs with Google Page Rank above 4

Blogs Page Rank Blogs Page Ranks
1to1media.com 6 b2bmemes 4
awidernet.com 4 ask.enquiro 4
brandingstrategyinsider 6 askjustinhitt 4
heavyhittersales.typepad 4 b2blog 5
achievemarketleadership 4 pacifica-group 4
directimpactnow 5 b2bemailmarketing 6
chooseamc 5 b2bbranddebate 4
b2bm.biz 4 blog.echoquote 4
buildasalesmachine 4 briansolis 6

Ø Content that can Burn:

Content writing is an effective way of generating links but the quantity and the quality of the links that you will receive are determined by the information that you include in your content. Content writing is something that everyone seems to be doing but quality content with a powerful rage is the one that attracts the huge links with the quality that you can really boost your ranking. Hence, just don’t write what comes in your mind or what everyone has been selling but produce something very unique and informative that can burn. I suggest you to do some homework before you really start writing and do all the necessary studies so that you can produce something which is informative and directly focus your targeted audience. Many good ranking B2B blogs are there who are looking for quality content so at least you should be writing something that will meet their needs. (SEO Content Writing)


Ø Wikipedia and Social Networks:

Wikipedia has a huge possibility for link building and it’s worth participating for building your reputation, generating quality traffic and quality links. Wikipedia is a free library that has thousands of readers so posting you content in Wikipedia can truly attract huge traffic and reputation to your business. Furthermore, the possibility of other bloggers to publish your content in their blog is also high and it simply reduces the effort of searching blogs and requesting for publishing your content.

Similarly, being active in social networking websites are very fruitful and is something that shouldn’t be missed. Websites like: Digg, Facebook and Twitter can really help you boost your B2B networks and build relationships that can later pay you quality links and content etc. (Social Media Marketing)

Ø Talk to Your Suppliers:

Ask your suppliers to write something about your company in their blog or website and request them to highlight your website. Writing about the makings of your products and machineries can help your supplier to add a good content in their website that talks about their professionalism and mentioning about your company can highlight you. But, don’t forget to link with the content and sooner or later you will also be receiving link exchange request from other B2B companies because your suppliers has a huge network and it simply doesn’t serve your company but many. Hence, in this way you can even utilize your supplier’s website for your building your own network and collecting quality links.

Author: Kiran Bista.                                                                                                                                                               Image Source: I & II


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