5 Must Do Press Release Tips to Grab the Attention:   Leave a comment

Press Release isOmen_Press_release2 one of the sharpest marketing tools and is equally important from SEO point of view. The motives of press release are many and even the benefits are countless. Press release can be simply defined as the updates to your readers and clients or to inform the latest news of the market to the world but the benefits you receive are thousands time more than your effort.

5 Must Do Press Release Tips to Grab the Attention:

Compelling Story:

A press release is not like blogging that you will be publishing everyday so when you do it once after a long pause no doubt you should have a strong reason and a story. Depending on the strength of your story the success of your press release depends. So, find a strong reason for your release so that it makes a reason for your readers and clients to read. Find something that is new in your market and no other has mention about it or talk that has something good for your readers. Make a list of appropriate reasons for your press release and find the best one and if you don’t have one then you are not ready yet. Press releases are also your image builder in the market and depending on the heat of your stories you are more likely to earn or lose the traffic. So, if you are going for a press release then find the strong reason. Some reasons are: Press Releasing.

Convincing Headlines:

Your headline is what that sales your content in the market and not the content itself and no matter how informative it is you will always have a low traffic because reading an online article is same as reading a newspaper; people simply jump from headlines to headlines until they find something very compelling and interesting.

So, create a compelling headline that can sale your content but do not use headlines to mislead the readers. It is better to twist your headlines to create mania if that works well to sell your content but your headline should always be a sentence that speaks about the contents. Similarly, using keywords is very crucial in the headlines because keywords in the headline help Google and search engines to give your story more weight and value. But, it is highly suggested to use keywords where it makes sense and not simply placing where you like.

The First Paragraph:

The first paragraph should always be promising from every perspective so that your readers won’t lose their hope and interest from you. Generally, it is seen that many press releases with a compelling headlines instantly slows down its pace from the first paragraph and the content completely loses its uniqueness and taste and that ultimately hampers your traffic.

So, I suggest you to give the best shot to amaze your readers. Mention about “Who?” of course your company, “What?” mention the latest updates and exciting news and performance about your company; simply telling your readers what are you up to? “Where?” give them venue where you perform or operate, “When?” tell them about the time and date, “Why?” mention your reasons and purpose.

Readers Benefits:

Reader benefits are the key part and this second paragraph has something to compel your readers but if you lack then you are sure to fail. State why your readers and clients should go for it and what is there to benefit them? Illustrate their benefits and also the losses if they miss.

Use the second paragraph for your readers and client benefits and mention why they should follow you and your products. It is the key because if you fail here then there is no reason to read further and there is nothing much to interest them. Hence, be honest and talk that excites your readers and clients. You can mention about the discounts if you are selling the products or you can mention about the gift items etc. But, the second paragraph should be very strong and is only the place where you can hold your readers, if you grab them in this paragraph then your press release is successful.

SEO Operations:news-icon

SEO is always important no matter what you do online but this is also one important thing that is found ignored often. Press release is no doubt a great reason to drive traffic plus it is also one of the good SEO strategies for your e-business promotion. So, I strongly suggest you to perform all the necessary SEO operations before you release your story in the market.

Use your keywords and key phrases to optimize your press release and avoid unnecessary keyword stuffing. It is always better to major your keyword density and use your keywords only when they can give the fluency in the content so that your readers will find your story compelling yet with the flow and the Google will find your major keywords.

Use anchor text on your keywords and link them back to your blog or website but make sure that the content you have linked contains same keywords and key phrases. Doing this can be beneficial because when people will read your content they would like to visit your place and the links will create an easy path for them. Furthermore, links will help Google and other search engines to crawl your page frequently and you have a better chance of SEO lifts.

Author: Kiran Bista.                                                                                                                                                         Image Source: I & II

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