Some Must Do SEO Optimization for Your Press Release   3 comments


In our last post I mentioned about some important factors in Press Release that should be implemented to gain the attention in the niche. But, bedside gaining the attention there are some other factors which are very essential from Search Engine Optimization (SEO) and its implementation give you the proper ranking and placement in the Google and other search engines results. Similarly, beside the attention optimizing your own press release is extremely crucial which gives the meaning and grabs the motive of your press release campaign.

Hence, in this post I have some important factors that should be implemented in your press release so that your press release gets optimized from SEO part and in return gives you the better rankings and the traffic with high sales and strong image in the niche.

Some Must Do SEO Optimization for Your Press Release:

Ø Key phrases in the Body:

Involving with your keywords and key phrases in the body is equally important but still I suggest you to give little emphasis to key phrases in the body part because for instance if you are writing a four hundred words article then you will get many opportunities to use your key phrases in your article without making them sound odd plus key phrases values more than the keywords because it simply minimizes the completion. But, this doesn’t mean to avoid the keywords completely.

Furthermore, it is extremely important to maintain your keyword density and avoid the frequent repetition of the same because it not only breaks the flow of the reader and makes the content meaningless but even you raise the risk from search engines to consider your press release; a keyword stuffed content with more density which is unhealthy from SEO point of view.

Ø Keyword Placement:

Keyword and key phrases placement in the heading and sub-heading of your press release and other content simply adds more SEO value but it is also something often found overlooked by content writers and search engine optimizers. Like mentioned earlier, your keywords not only goes to the title and the body paragraphs but even in the headings and sub-headings so always optimize your headings with possible keywords yet maintaining the flow and quality of your content.

Moreover, I suggest you to use some relevant keywords in the first paragraph of your press release because first paragraph is something that counts more to Google and search engines than any other part of the body of the content.

List of Free Press Release Submission Web Sites:

Free Press Release Submission Sites Google Page Rank Free Press Release Submission Sites Google Page Rank 6 6 5 6 5 6 5 5 5 4 4 4

Ø Keyword Rich Title:

Using major keywords and key phrases in the title is crucial and whether it is the articles for directories, posts of your blog or the press release it is strongly recommended to use your keywords and make a habit of doing so. Using keywords in the title alone makes your content 65% stronger and the body key phrases only add rest 35%. So, it is the key of your content optimization.

Always place keywords that make proper sense to readers and avoid using it haphazardly which eventually avoids the meaningless and ugliness of the title part.

Ø Links to Your Blog:

I consider this point very effective yet very important among others and if ignored then no matter how optimized and demanding your press release is, it simply doesn’t give you the credit. Linking to your blog is very essential because it is the important message to Google and search engines that the particular post belong to your blog and in this way your blogs and website gets the credit and all other fruits that you deserve from your press release and its optimization. But, even in your links the anchor text you use values greater to search engines so it is better to use those anchor text that defines your landing page and using proper key anchor text will gain better value from search engines.

Furthermore, it is only the source to gain traffic from the niche to your own blog and website. Links are simply the roads back to your page so it is very essential from driving quality traffic and visitors.


Ø Some More SEO Stuffs:

ü Social Networking Websites: Using social networking websites like: Facebook and Twitter are very essential from your promotion and doing it with the right circle and with better keywords will help you to optimize your entire SEO campaign. It is highly suggested to build a strong relationship with other bloggers in such social networking websites which will eventually helps you to create a strong distribution channel which is very important for the success of your press releases.

ü Go for Multi Media: Using multi media for your press releases are simply awesome ways to optimize your press release and are highly appreciated by the traffic. Use videos to promote your product and consider embedding your videos or audios. Video has high possibilities because users today are more inclined towards videos and similar tutorials or advertisements in the web. So, I strongly suggest you to go beyond text.

ü Essential Inclusion: Some essential inclusion in your press release is the logo which is very important and must be included similarly the URL of your web and the address of the company is necessary. Moreover, I also suggest you to use bold fonts in your heading and sub headings or bullets to increase the readability in your press release, for your readers and great value from Search Engine Optimization (SEO).

Author: Kiran Bista.                                                                                                                                                                           Image Source: I & II


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