How to Launch PPC Campaign with Google, Yahoo and MSN?   1 comment

No doubt Search Engine Optimization (SEO) is a crucial factor for your online business promotion and better conversion from the amount of traffic you receive. But, there are other options available too and that can easily help you boost your business and reach your goal. But, this absolutely doesn’t mean that you entirely don’t need any SEO exercises. Online advertisements like launching PPC campaign is one of the best methods of Search Engine Marketing (SEM) for getting high conversions and lift your brand name.

pay-per-click

According to Microsoft; launching your ads in PPC and with your organic SEO in the SERP can amazingly lift your brand name in your niche and among your traffic. This true and it also helps you to earn more goodwill among your visitors and clients because listing your website on the top of organic search results and PPC as well compels people to believe that you stand better in your business and your company is the expert at what you sell and serve.

But, unfortunately there is no guarantee that you will come up with the first position in the search result of organic SEO but you can simply maintain your brand name and your traffic with better conversions by PPC. Hence, in this post I will be focusing the how any new advertiser can display their ads in major search engines like Google, Yahoo and Msn.

Launching PPC for your online business is a great way to advertise and promote your business with better ROI and no doubt it’s a great tool of SEO and SEM online that provides you with better sales and strong brand name.

How to Launch PPC Campaign with Google, Yahoo and MSN?

Google Adwords:

Google Adwords is a paid search program from Google at www.adwords.google.com that helps to promote your business online. Google Adwords lets you create your own ads with the keywords and key phrases that you have chosen for the ad campaign and simply by setting up your maximum bid price and specifying your budget for the PPC campaign you can earn traffic, sell your brand name and gain better ROI. Google Adwords also helps new comers by creating Ads for them, displaying them among your targeted audience. The best thing about PPC advertisements is that you simply pay for the click made by your visitors. If you there is no click you really don’t have to pay for launching PPC; although it’s not what we want.

Depending upon the keywords and key phrases you choose for your campaign the actual advertisement cost is based on. Some keywords on PPC advertising are very expensive like: mesothelioma which cost around $ 56 per click. It is expensive keywords and mostly used by lawyers because any one clicking such Ads is highly reliable buyers who often end up throwing thousands of dollars for the case.

Hitting for Google Adwords and Selecting Ads Displays:

You can simply launch your Adwords campaign by activating your account in $5 which is the activation charge but how much you will be paying for the visitor’s clicks on your Ads simply starts from 1 cent and goes infinite. But, to manage your ads with your budget Google Adwords also provides you with the necessary tools.

Furthermore, Google Adwords also provides you with Ad display option. There are basically three Ad display options i.e. displaying your ad on Google’s search result page, placing your ads on search result of Google’s channels like: www.Ask.com and the third option is displaying your Ads on websites that falls under Google’s content network. Placing you Ads in Google’s network websites are the economical class of Ads and are very suitable if your budget is too low to afford such Ads campaign. Such ads cost starts from $0.25 per 1000 impressions. Besides being economical, there are also places where you have to compromise like: low visibility and low traffic when compared to ads displayed in Google SERP.

Among these three displays; highly demanded ad display is the SERP of Google because it simply allows you to go global and gain more visibility and huge traffic with high conversion rate. Payment options are from Credit cards, debit cards or bank transfer.

Google Adwords is a huge place for your Search Engine Marketing (SEM) campaign and for receiving successful Search Engine Optimization (SEO) benefits.

Yahoo Search Marketing:

Yahoo search marketing i.e. www.searchmarketing.yahoo.com is another effective place to launch your ads for your online business. It is a human editorial process and unlike Google takes longer time to display your Ads. Yahoo only started this service after acquiring Overture Services and is the second option of many online businesses because when it is compared to Google PPC many prefers to jump in Google as it has larger publishers network than Yahoo. Yahoo has two primary models for determining their cost per click i.e. flat rate and bid based.

Hitting for Yahoo Search Marketing and Selecting Ads Displays:

For launching you ads in Yahoo there are basically two ways to do it.

ppc

ü Assisted Setup:

Assisted setup is for those who are new to PPC and has no idea about particular keywords and key phrases for launching their Ads. For assisted setup you need to have at least $1000 budget and the Yahoo ads specialist will select relevant keywords and key phrases for your PPC, will write effective ads and setup your campaign depending upon the budget you have.

It takes from two to five business days for the hired specialist to display your ads and discuss you about the campaign. The assisted service requires $ 199 which is the one time service fee. If you are unaware about PPC ads and have no confidence than I highly suggest you to go for this account because you will cut the risk of spoiling the entire budget without knowing the real working methods of PPC and your keywords for your campaign.

ü Self Service Setup:

Self service setup is for those who have ideas about launching such online ads and have deep research in the keywords and the key phrases for their PPC. In this account you need to set up your own advertisement strategies and selecting the keywords that suits best for your Ads. You also need to write your ads like writing the titles and descriptions. But, you will still have the option for hiring the Yahoo specialist for your campaign. Yahoo requires advance deposits and has their monthly minimum. So, if you somehow go nil with your fund Yahoo will simply stops your Ads and you are required to make the minimum deposit in three days.

Like Google even Yahoo has Ad display options in Yahoo search results, on its partner pages like: AltaVista, Go2Net etc and in their content network. Your ad costs less than Google in Yahoo which might give you little financial spaces. Furthermore, Yahoo is highly business oriented than Google and is geo targeting which helps you to accumulate visitors and clients from your own geographical regions.

AdCenter or Microsoft Live Search:

Microsoft also has search marketing option for your online business and is called adCenter i.e. www.adcenter.microsoft.com which is considered to be the new yet very advanced PPC. The adCenter offers its advertisers with a great keyword research and its optimization tool that is based in Excel. This option is not found in Google and Yahoo which is highly effective for you to manage your entire keywords list and keep them up to date. Just like Google Adwords even adCenter uses both the maximum amount an advertiser is willing to PPC on their ad and the advertisement’s click-through rate (CTR) to determine how frequently an advertisement is shown.

Furthermore, adCenter also allows its advertisers to chose and target their ads based on demographic list of their users and the advertisers also have the option for choosing the particular day in a week and time in a day to advertise their ads which is indeed very effective for your online marketing strategies.

Hitting for adCenter and Selecting Ads Displays:

Similar to Google Adwords even adCenter costs you $5 for sign up and the ad campaign starts from $0.5 per click. Just like Google and Yahoo even adCenter displays your ads on its search results and Microsoft adCenter publisher. It also provides you with the opportunity to display your ads in its network with the option of RSS feed in their banners, shopping sites and emails.

Search Engine Optimization (SEO) is essential but with ads like PPC in various search engines and with better strategies you can simply boost your efforts that you have been doing for your SEO and it also hugely helps to promote you business and its brand name. Hence, launching PPC you can have effective boost in your Search Engine Optimization (SEO) and Search Engine Marketing (SEM) outcomes for your business.

Author: Kiran Bista                                                                                                                                                                                                                                                 Image Source: I & II

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One response to “How to Launch PPC Campaign with Google, Yahoo and MSN?

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  1. I really like your blog, the way you create posts and topic you covered are simply awesome. I know how tough it is to get the visitors interested. I have made a decision to include your website to my blog list.

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