Optimizing PDF Files for Search Engines and Better Rankings   4 comments

We have talked about SEO optimizing your website and contents no matter if they are videos, images or any article. But, something you will come across sooner or later is the PDF file because the PDF’s are one effective way to write and publish your e-book and the best Search Engine Marketing (SEM) method. No matter what type products and services you use, making people aware about your online business and promoting them is crucial. So, one of the best practices of doing so is simply writing e-books and uploading them. Similarly, if you are a blogger then creating a PDF e-book should not be that annoying because you can use your old blog posts for this.

Hence, in this post I will be mentioning about some simple but effective Search Engine Optimization (SEO) friendly and a user friendly way to optimize your PDF just like you have been optimizing your website or the web content.

Optimizing PDF Files for Search Engines and Better Rankings

Avoid Images and Add Texts:

Using images for PDF files are something that is often seen and practiced. Generally, people are found to be easy with Photoshop and other image based PDF creators but they are simply ignoring the truth that search engines like Google and Yahoo are human made robots and cannot understand images until you write something about it. So, any of you have been working on PDF files with images than you are simply wasting all your time and efforts. You can find free tools for creating your PDF in text and such text based PDF’s are readable by search engines and also holds the high possibility of better ranking.

Optimize with SEO:

As your PDF is now a text based it is similar to a content of your website. So, optimize your PDF with all the necessary content optimization tips of SEO. It is just like optimizing your own website. Prefer using rich keywords and key phrases and optimize your title. You can use bullets and numberings in your content to make it more readable from reader’s point of view. Highlighting important topics and even words or simply bolding or using italic to some important keywords can make search engines and readers observe those keywords and use it as a major concern.

Linking your PDF:

Linking your PDF back to your own webpage is crucial and is also one effective way to tell search engines that the PDF belongs to you and it eventually helps your website to rank better depending on your files optimization and readers benefits. Links are the path that you create for search engines so they can crawl back to your website from your uploaded content and index. Furthermore, if you content is adored by the readers than they can simply click the link and visit your website for further details about your products and services. Missing links compels your reader to search your website and you simply increase the risk of losing quality traffic and conversions.

Optimize the Title:

Optimizing the title of your webpage with your major keywords is essential because it simply helps search engines to index you in an appropriate place in SERP. Furthermore, you title also speaks about your contain for the searchers. Similarly, SEO optimizing your PDF are also equally crucial and works the same way as the webpage do. Furthermore, include the main keywords and key phrases in the title of your PDF or use your keywords as the title of your PDF content which will boost your ranking in search engines.

Document Properties:

One of the most neglected but a very crucial part of PDF SEO optimization is the document properties. Your PDF contains various document properties. Some of the important parts are the author info, copyright info, description etc. and has to be completed and optimized at any cost for better ranking. Furthermore, simply avoid keyword stuffing because search engines hate that and might punch you as a spam creator.

Author: Kiran Bista.


4 responses to “Optimizing PDF Files for Search Engines and Better Rankings

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