How to Design SEO Effective Call to Action Button for Landing Page?   4 comments

There are various reasons to launch a website. What is yours? May be you have a product to sell? A desire to go global or create a trustworthy brand name. You might want to entertain your users or may be update them with a world breaking news. Whatever is your reason and however you offer; there is always something you expect your visitors to do when they step in. What is it? And how you want them to do? You can’t simply upload an audio that says “Hey! Buy my products… Buy my products” if you have something interesting to sell. So, how do you do this online?

Well, call to action is a powerful button used in landing page to grab the customer’s attention. These buttons are placed in your webpage in such a way that without creating any marketing stress to your visitors you can simply appeal them to act accordingly. But, how you do this is an art. So, in this post I will be discussing about some important ways to practice a healthy yet effective implementation of Call to action buttons in your landing page.

  • Goal:

It is very crucial to find out your goal and it’s not an easy task at all. If you are running a website that sells products and services than it doesn’t mean that you always need a call to action button that helps you to sell your products. Especially, if your website is new than you might want to find out your customers views about the product you is selling or their taste before fully dedicating your energy marketing your services? In such case, you might want to go for poll first.

Similarly, if you are a known brand of your product and have recently created a Facebook page and wants your customers and clients to participate so that you can have a stronger fan base than your call to action button will be something else. Thus, it is very essential to find out what your goal is and what you want your visitors and customers to do when they step in your landing page.

  • Language:

The language you use to direct your web visitors speaks your attitude. So, it is always suggested to use simple and polite language that pleases your visitors. Your message should be short and up to the point so that visitors can understand your call. Use polite words and describe what is there for them but always use these languages around your call to action button because the button itself should speak the exact verb of action like: “Buy Now” “Sign-up Now” “Join Us” etc.

In the image below you can see that how twitter has surround its “Sign Up” button with the description. It is simply describing what is there for its users and why should they sign up. Hence, I strongly suggest you to describe what your users and visitors are going to find within because that makes your website more user-friendly and it also helps to attract your visitors attention.

twitter-call-to-action

  • Design and Color:

Your website design and the background color plays very important role and is one important reason why often visitors avoids your purpose even after knowing what you are asking them to do. So, it is always better to use attractive and unique designs to your landing page. But, your extra emphasis should be given to your call to action button and use bright color and bold fonts so that in the entire page you leave a no chance for your visitors to miss you call.

The image below is from the Facebook and you can see that how they are using a light background so that they the dark text can be trouble free to read and the main call to action button is green which distinctive and easy to catch the eyes of the visitors.

facebook-cal-to-action

  • Size:

Size is another important factor for launching an effective call to action button in your landing page. Your main focus is to make your call to action button notice among your visitors and web traffic so it is better to keep the size of your button of good one so that they get noticed. Using small call to action buttons increases the risk of being unnoticed and is hardly found appealing. So, use bigger buttons that suits your web page layouts and matches with all other elements of your page.

The image below is from download.cnet and in the entire page something that catches your eye is the download button that his big and uniquely designed. You can also see the font “Download Now” which is bigger than any other element of the page which no doubt catches the eyes of your visitors and customers.

cnet-call-to-action

  • Position:

Position is the key and something that if done wrongly can simply create loss of your time and effort of designing your landing page and reason to build an appealing call to action button. So, always place your button where the viewer’s eyes are more certain to hit. You can design and even ask your co-workers to help you find an appropriate place because what you see more obvious might not be the same with the other people.

The following image is from twitter and in the entire landing page you can see that how twitter has placed its call to to action button. The button is placed on the right hand side of the page entirely giving a unique color and the button of the page looks like a banner in the page. So, it no doubt catches the users eye and they simply by seeing can know their next step in the page.

twitter-call-to-action1

Author: Kiran Bista.

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4 responses to “How to Design SEO Effective Call to Action Button for Landing Page?

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