Benefits of Email Marketing for Your Business   3 comments

Email marketing one effective online marketing tool for both small and big business organizations. It is also very economical and less time consuming but unfortunately often ignored and often wrongly practiced which gives this amazing marketing tool a name “Spam”. Many internet marketing companies accomplish their expensive marketing task simply by switching to email marketing yet much other practice but fails.

Hence, in this post first I will be mentioning about the benefits of email marketing for all kind of business whether they are big or small, product and service oriented or runs their business online or offline because email marketing is equally beneficial for every business organizations.

Benefits of Email Marketing for Your Business


  • Increase in Sales Conversions:

Increasing your sales conversions is essential for your business to survive online and to make your web visitors turn into conversions is very tough task. Designing a user-friendly landing page and offering exciting discounts can support for better conversion because it compels your visitors to subscribe even if they are not quite interested in your products but it doesn’t assure sales. Hence, in such case email marketing plays an important role because email marketing helps you to advertise your product and services on a regular basis to your consumers and subscribers. A research shows that a visitor at least needs to see, hear or read about products for 8 times before they go for real purchase.

Therefore, it is very crucial to launch an email marketing campaign often to educate and update your subscribers and consumers about your products and services. Email marketing being economical and less time consuming it is amazingly helpful for small businesses and even huge brands to increase their sales conversions around the globe.

  • Increase in Buy Repetition:

No matter what you offer to your consumer through your website you don’t want you consumer to buy once and for all. With better products and services you offer you also want your consumers to come back again with better feedbacks and do some purchase. Hence, email marketing is effective for generating buy repetition because advertising your products and services over and over again through email marketing you are updating your consumers about your new offers and better products services that can benefit them more.

This helps your consumers to note your website with your products rather than searching for your competitors in your niche. Email marketing in this way grabs your consumers mind and compels them to buy from you. Furthermore, an old customer is more likely to come with better feedbacks for your products which are very essential for your online business to stand as a trustworthy in your niche.

  • Educate and Update Consumers:

Updating your consumers is key for any business because if you don’t educate your consumers and update them about your products, services and some other services you offer than you will be simply losing your customers and the conversions. Email marketing not only facilitates you by updating your customers about your core products that you offer but it also helps you to promote your side services by simply including them in your emails.

For instance, if you sell a USB Drives and HD Drives and you also run a data recovery business than you can advertise your products and services together which will simply cut the advertisement expenses of other services and you don’t even have to go out looking for some other clients.

  • Increase Offline Sales:

Email marketing is also effectively helpful for those businesses that are not yet online. Businesses that don’t have a website and are working offline can also successfully launch email marketing campaign to drive traffic to their business store. If you don’t own a website for your online business than you still can send emails to your probable traffic and quality customers by updating them about your products and services just by adding your address and toll free numbers. Research shows that people often buy products offline after making necessary study of the products online. Hence, this true result that even we perform can really boost your ROI.


  • Usability and Feedbacks:

Feedbacks are really necessary to run a well organized business and to sustain for a long run. It is almost impossible to know each and every flaw of your products and services by yourself but when you hit thousands of customers they are likely to find many faults and compliments about what you offer. Hence, feedbacks are great for knowing your own products and services plus your performance. Hence, email marketing helps you to gather the feedbacks of your customers and improve your business plans and products.

Furthermore, usability testing is something that is found crucial and many times online businesses perform such campaign to get healthy feedbacks from their consumers about their website and its user-friendliness etc. thus, email marketing can also help you to cut those campaign launching hassle because with better email marketing you are likely to hear that complains and compliments from your consumers.

Author: Kiran Bista.                                                                                                                                                                                Image Source: I


3 responses to “Benefits of Email Marketing for Your Business

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  1. Pingback: Email Marketing Services For Small Businesses | Zillion Bits

  2. Pingback: Benefits of Email Marketing for Your Business « Optimizing Engine ~ SEO Blog | SEO Services | Search Engine Optimization Consultant |

  3. i thought there would be no benefits by email marketing after reading this article i gotta know some things from it

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