Reasons for Duplicate Content and SEO Ways to Deal with them I   Leave a comment

duplicate-content

In our last post, I mentioned about the types of duplicate content and some free Search-Engine-Optimization (SEO) tools to deal with them. However, the best thing to do is to avoid all the possibilities of duplicate content and to do this you should know the reasons behind them. Duplicate content can occur due to various reasons but there are also various ways to deal with them but solving every duplicate content issue by webmaster and content writer himself is not possible hence legal actions becomes necessary.

Duplicate content has no serious penalties from Google and search engines but it can simply reduce your SEO efforts that are not good for your website placement and ranking.

Reasons for Duplicate Content to Appear within Your Domain:

Many webmasters are unaware about the duplicate content that appears within their own website and blog. Some basic reasons for such issues are as follows:

ü Faulty internal linking procedure within websites and blogs.

ü Similar content or page in the same website.

ü Poor on-page optimization.

ü By not practicing one domain structure for your website and blog.

ü Content Syndication.

How to Avoid Internal Duplicate Content Issues?

ü Always check for inbound links to verify if there exists any broken links within your website. You can use various free SEO tools to find out the broken links. SEO tools like: Axandra and Xenu can be a great help for finding out the broken links. You can also verify crawl errors from Google Webmaster and Yahoo Explorer. Furthermore, it is also a best practice to update your sitemap whenever you remove any page and content from your website. You can also use 301 redirection can be used to avoid crawl errors if you have permanently shifted your content to any other location.

ü New bloggers who are not so aware about Search-Engine-Optimization (SEO) often re-produce their old blog content and post them again as a new content in their blog because they find it an easy way to cut down the effort to daily writing. Some do this because they believe their particular post did not have enough views and credit. However, such practice simply boosts duplicate content errors.

ü One common reason for duplicate content to appear in a website and blogs is poor on-page optimization. Every page of a website should have its unique HTML title, description, keywords tags and headings. Repetition of same keywords and heading in two different pages can also lead to duplicate content. Furthermore, in blogs of www.wrodpress.com duplicate content is frequently but to resolve the case you can contact the wordpress support.

ü Google and other major search engines tend to read your domain (www.domain.com & http:// domain.com) as a two different domains so it is also one major reason for duplicate content. Hence, I suggest you to use one and you can simply redirect other. It is always better to practice one domain structure as it helps to cut the confusion with the search engines and traffic too.

ü Content syndication is one strong content marketing practice used widely by Search-Engine-Optimizers (SEO’s) in past years because one huge benefit that was expected was the huge traffic flow to their own website. It is still a best SEO practice to do for gaining quality traffic to your website but you should know the correct way. Posting same content in your website and blog and syndicating them to different article directories is one main reason for creating duplicate content. Hence, I highly suggest you to avoid such practice because search engine loves contents but the original ones. Thus, it is better to write some original and new content for content syndication and avoid using what has already been crawled in your website and blog.

I hope the post was good enough. In the next post, I will mention some other reasons for duplicate content and SEO ways to resolve them.

Author: Kiran Bista.                                                                                                                                                                                      Image Source: I & II

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