5 SEO Tips for E-Commerce Websites   1 comment

ecommerce

Search Engine Optimization is essential for any website and blog that want to list itself in the SERP. No matter, if your website sales products or information SEO very crucial and is the only option for getting better visibility in the search engines. However, for e-commerce websites visibility and search engine ranking is the most because it is only the place where they can get better conversions.

Therefore, to keep their SEO efforts up to date and maintain their placement in the SERP, e-commerce website should always focus for strong SEO strategies. So, in this post, I will be mentioning about some SEO tips that every e-commerce and other websites should follow for better ranking and maintain their Google placement.

5 SEO Tips for E-Commerce Websites:

  • Optimize Your Landing Page:

Optimizing your landing page is essential because the landing page is the first impression to your website traffic and visitors. So, optimizing landing pages for traffic and Google becomes vital for conversions. Thus, create a unique and a user-friendly landing page with effective call to action buttons and provide a better location. However, for search engines, your landing page should not embed with heavy graphics and flash, but the most essential thing is the links and the supporting pages of your landing page because Google gives better credit if these things are well organized.

Support every landing page with at least five pages below and it is important that those pages be highly related to the landing page. Organizing your website in this way helps search engines to determine the exact theme and crawl deep. It also helps your visitors to get engage with the contents, adds extra knowledge about your product, reduce the bouncing rate and give better conversions.

  • Links on the Landing Page:

Google and other search engines counts only one link if there are multiple links directing to the same content and page. However, it is common to in e-commerce landing page that any product contains multiple links, but focused in the same page. Generally, e-commerce website provides a link-image of the product and then describes the product below the image with another link. Nevertheless, both the links targets the same page where the customer can locate the detail about the product. In addition, it is SEO un-friendly because the Google gives credits to only one link and since the image is above the anchor text, your image gets all the link credit and no matter how effective keywords you have used for the anchor text, you do not receive any SEO benefits.

ecommerce-page

Hence, it is always better if you avoid such practices because search engines are blind and cannot read your image or neither your image has anything so SEO compelling like the anchor text. Yet, if you do not want to use the text above the image than CSS can help you with its absolute positioning option. With absolute positioning, you can simply write the text above the image so that the search engines crawls the codes first and not the image but in the real page the image appears above the text.

  • Effective Singular-Plural Keywords:

Using effective keywords in the title of your page helps search engines know what the page is about and that is similar with the searchers too. Your page title is what conveys your visitors a message about the page content. However, they are some products that have higher searches in the plural versions and not in the singular.

For instance, search for ‘Digital SLR Cameras’ has a huge search in Google but very few for ‘Digital SLR Camera” so, if your landing page of digital SLR camera title is being optimized with singular version then you have already lose thousands of web visitors and hundreds of conversions. Hence, it is very essential to use both so that you do not lose any possibility and can appear in the SERP with both the keywords.

  • Do Optimize for Buying Keywords:

We often focus on the major keywords and key terms that are more likely to use by searchers in Google and other major search engines, but there are also other terms that are used rarely yet it defines the real buyers. For instance, if you are selling Nokia Mobile phones than it is no wrong to optimize for “Nokia Cell Phones” but it will be blunder if you simply ignore “N 95 black” or something like that because the first keyword is highly used and highly competitive however used by window shoppers and not the real buyers.

In addition, in other hand, the later keyword is highly used by the real buyers who are more likely to make an online purchase and less competitive in your niche. Hence, it is no wise to focus on the highly competitive keywords rather it is better to optimize your pages for buyer’s keywords too that can do it in little SEO efforts.

  • Make Updates and Linking:

Updating is another important factor on SEO and is the best way to tell search engines that the webmaster and the website are still breathing. Another important reason to update your website is that it compels search engines to crawl your webpage frequently. Therefore, it is very essential to update your content at least once a week. You can use you customers feed back for the updates or if your website contains a blog than regular updates of your blog gives you the best and it also helps to drive more traffic every day.

Furthermore, it is extremely important that your pages are not located so far from the landing page because search engines simply avoid the content if they are four or more click away. Thus, maintain your pages near to the landing page and do check regularly for broken links and their optimization.

Author: Kiran Bista.                                                                                                                                                                                   Image Source: I

Advertisements

One response to “5 SEO Tips for E-Commerce Websites

Subscribe to comments with RSS.

  1. Thanks for sharing such a wonderful article and I look forward to reading your article blog.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: