Title tag Optimization Best SEO Practices   1 comment

Title tag is one essential part of your website that needs effective SEO optimization. Your title tag being one important part of your webpage that search engines crawls to distinguish you from others, title tag optimization should be done with caution. A title tag should be 62 to 70 characters long and should contain your major keywords to define your business and the page to search engines and traffic.

However, webmasters often ignore them and simply looses the entire benefit that their website can get just by self-optimizing the title tag. Hence, in this post, I will mention about title tag optimization for effective ranking and solving your branding issue online.

  • Keywords:

Keyword placement in the Title tag is vital for both search engines and search traffic. Because the title tag weighs more in search engines, it is crucial for better ranking and gaining visibility in SERP. Similarly, title tag helps search traffic to determine what the page is about and same is true with the search engines. Hence, your title tag should contain all the major keywords that you think your searchers are more likely to use and search to find the services and products you offer. However, the keywords that you use in the title should also define the page at the same time. Use your brand name in the title, as it is very important and effective for branding purpose in online marketing.

  • Keyword Recurrence:

Avoid keyword recurrence in title tag because title tag is a 70-character sentence that defines your page and recurrence makes no sense. However, using synonyms is highly beneficial and one effective way to avoid recurrence and being title rich. Similarly, do not use the same keyword in any other page of your webpage. Many people thinks that title tag should be same in every page, but it is not so. Every page should have its own unique and keyword rich title tag; recurrence can lead to duplicate content issue that is highly SEO unfriendly.

Title-Tag-Illustration

  • Stop Words:

Using stop words or conjunctions in the title tag is useless, and should be avoided because it simply consumes more characters in the title tag hinders in keyword placement. Furthermore, even search engines avoid these stop words when they search their index for relevant results. Hence, it is not fruitful. Attempt to use pipelines to separate your keywords from one another, so that it looks beautiful and in the same time easily readable.

  • Using Location:

Another important keyword for your website title tag is the location. Although, it is not “must do”, but if your e-business is highly focused for locals, or you want to attract consumers to your local store via online marketing than using the name of the city, and other important location is better. Furthermore, as already mentioned that search engines weighs title tag with greater value, when your location is placed on the title tag than you are more likely to appear whenever web traffic use the keywords with the location. It also promises a real buyer rather than just a surfer.

  • Branding:

Branding is very important and is one important factor of businesses that often they want their SEO’s to optimize their websites for branding sake. If you do not have a strong business and if you are running just a blog than branding is nothing to be worried about. However, if you have big enterprises and you want people to know your products and services with the brand name like Nike and Ford than using your company name in the title can help you in effective branding implementation.

Author: Kiran Bista.                                                                                                                                                                                  Image Source: I

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One response to “Title tag Optimization Best SEO Practices

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  1. These are very nice tips Kiran. Keep it up!

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