SEO Best Practices for Writing Effective Title tag   2 comments

We have discussed various aspect of Search Engine Optimization (SEO) and on-page optimization is one that I have often mentioned with its benefits and essentiality over search engines and traffic. However, in this post, I will tell you some effective ways to write and optimize your title-tag that is of course, one important part of on-page optimization and SEO.

title-tag

Title tag is crucial and needs effective SEO optimization because it helps search engines and web visitors to determine your content type for better indexing and relevant approach respectively. Hence, the title tag of your website is key for SERP visibility and ranking. In the SEO world, it is assumed that search engines like Google and Yahoo gives the website’s title tag a great weight than others, but a well SEO optimized title tag is the contain of only 70 characters of your keywords and not more. Thus, it is very important that you mention your primary and secondary keywords within these 70 characters of title tag and your brand name too– if you think it is important. However, branding is essential and I suggest you to use in your title tag.

SEO best practices over title tag optimization include the two simple methods of optimization. In addition, depending on your needs and requirements, you have to choose the best that suits your online business.

The HTML title tag code:

<head>
<title>Your Title</title>
</head>

Title-tag Format 1:

Brand Name – Primary Keyword | Secondary Keyword

In the above format, you will place your brand name first and then comes your primary keyword and the secondary. The benefits of using your brand name on the first place are:

ü It helps searchers easily locate your website in the SERP, if your brand name is well known.

ü It helps to create awareness about your brand in your niche and among the web traffic.

ü When search keyword is your brand name, the probability is very high for you to rank on the first page. However, such search is only possible if the searchers are aware of your brand.

Using brand name at the initial of your title-tag is the best use for well-known organization like Nike and Sony because the brand names itself work hundred times better than the primary keyword and the secondary keyword.

Title-tag Format 2:

Primary Keyword | Secondary Keyword | Brand Name

In the above format, the primary keyword is placed first and comes the secondary keyword; we only use the brand name at last. Some benefits of this format are:

ü Placing your primary keyword at initial helps your website to rank better in SERP when the search is performed using the keyword.

ü Secondary keyword is the support of your primary keyword. Hence, it should be closely related to your primary keyword so that it can boost your website when the any keywords close to them are used.

ü Your website is not known or the products. Thus, placing your brand name at the end does not make bigger difference in search. However, using brand name helps creating awareness about your brand and works one strong step for strong brand name creation.

It is highly suggested to use your primary keywords and secondary one in the initial because using brand names that are unknown to your consumers is almost useless. Furthermore, using brand name in the initial part of your keyword creates problems to list your website better in SERP.

Author: Kiran Bista.                                                                                                                                                          Image Source : I

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2 responses to “SEO Best Practices for Writing Effective Title tag

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  1. What if my brand name is already in domain name ? I think in this case I don’t need to include into the title.

    • If your brand name is famous among the traffic of your niche than including your brand name in your domain is one good thing you can do for better search engine visibility because people are more likely to use your brand name to find you rather than your primary keywords. However, if you are not that highlighted in your niche from your brand than including your primary keyword in the domain is more appropriate.

      In your case, it is good to have a brand name in your domain, but the problem lies when people search your website in search engines even by using your brand name, they are more likely to find nothing because searchers hardly pay attention in the your domain name in SERP rather they go on looking for their searched keywords highlighted in the Title of various websites. Therefore, in such condition you will risk to lose traffic because you don’t have your brand name in the title of your web page. Hence, it becomes essential to include the brand name in your title.

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