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List of 5 Best Free SEO tools for Search Engine Optimization   8 comments

We do not know the two hundred secrets of Google, but it absolutely does not mean that Search Engine Optimization (SEO) is a hunching and guessing game. However, if your SEO menu lacks the vertical column; obviously the SEO tools, than I do not think you are even closer to real SEO optimization. SEO tools are essential for making a logical optimization because even to follow a well-practiced optimization like using keyword rich anchor text and including keywords in title tags, we might find it easy at initial with some reference from SEO articles, but at the end SEO tools becomes crucial and best optimizing means to enhance our website ranking in SERP.

Thus, SEO tools rarely free and costs sometimes more than what we expected, and especially the small business organizations often find themselves in big trouble. Hence, in this post, I will include some of the best SEO tools that have prescribed by many professional SEOs and are Free!

List of 5 Best Free SEO tools for Search Engine Optimization:

Google Webmaster:

Google webmaster is a free SEO tools center for webmasters that provides huge information’s about your websites SEO health. All you need is a Gmail account to reach your SEO backbone. Google webmaster provides you all the information about the website’s backlinks, highly occurred keywords in your content with its variations, crawl errors, HTML suggestions and many more. If you are not aware about this amazing and free SEO tool than I think, you should rush now.

SEOmoz:

SEOmoz is one of the highly reputed SEO software developers in Search Engine Optimization community and it also offers free SEO services for users, but at some extent. SEOmoz requires nothing to use their free tools, but a little sign up process. SEOmoz offers varieties of SEO tools with huge information for optimization, from SEO toolbars to backlinks comparison of yours and competitors website.  However, SEOmoz does not list its every tool in free catalog. Hence, if you wish than you can even upgrade your account.

Open Site Explorer:

Open site explorer is a branch of SEOmoz and it is another effective SEO tool for checking your link popularity and analyzing backlinks. SEOmoz and Open site explorer being same at the root, it enables your access in both websites with same login information. Hence, you don’t have to login twice to use these amazing tools. Furthermore, open site explorer helps you to find out the keywords that your competitor use the most while building links, such information can be best tips for optimizing your
websites against your competitors in your niche.

SEOtoolset:

Bruce Clay is one of the respected figures in the SEO niche and he is also the author of a book called “Search Engine Optimization for Dummies”.  If you want to read and learn something good on SEO than I think this book should do well for you. Besides, if you are looking for a free SEO tool that has no hassle of signing up and allows instant result than Bruce Clay website SEOtoolset can be your ultimate. His website offers free SEO tools focused for both professionals and amateurs because you can even find a tool that helps you generate the source code of any webpage.

Alexa:

If SEOtoolset didn’t satisfied your hunger and you are wondering for any other free SEO tool that needs no signup and can have a trouble free access than I think Alexa can meet your need. Alexa offers great information about websites by simply searching your desired website in the search box and clicking details tab, it can generate you the bouncing rate of the website, top search queries, site backlinks etc. However, if you want to audit your website using this SEO tool than you have to pull little cash from your wallet.

I hope the post on free SEO tools was helpful to all my readers. Will come with something new and better in our next post.

Author: Kiran Bista.                                                                                                                                                           Image Source: I

SEO Benefits of Participating in Blog Competition   Leave a comment

In our last post, I discussed about some important tips for effective participation in blog competition and as promised, in this post, I will be mentioning the huge benefits that you get from participating yourself in such blog competition. Participating in blog competition is one strong way to create a bridge from your website to your niche and let traffic flow in.

However, it does not necessarily mean that you should win the competition; winning is better if not even your active contribution can help you lot with traffic building and ranking in SERP. As mentioned in our earlier post, there are blogs that often organizes blog competition for blogger’s exposure and traffic building. So, just by participating in such competition frequently can be very SEO effective and increase your conversion i.e. sales, subscription etc.

award_ribbon_red_1st

SEO Benefits of Participating in Blog Competition:

  • Exposure:

Exposure is one critical thing for every websites and blogs. So, for earning better exposure in their niche bloggers often work hard in social media websites which brings quality traffic and conversions. Thus, an active participation in blog competition means you are simply standing on the hub of your niche and there are many readers from different blogs and bloggers itself to notice you and your presentation. Your participation can easily earn huge traffic and it is not necessary that you have to win to ripe the fruit of your hard efforts.

  • Networking:

Networking is getting more and more crucial everyday and that is the reason why thousands of online businesses are tweeting and digging everywhere. Networking is equally essential for you and if it is about networking with the bloggers in your niche than it becomes must because there are various benefits from effective networking workouts. Your participation in blog competition can help you get noticed in your niche and as a result other bloggers are more likely to welcome you in their network which can remarkably help you to promote your content, drive more traffic more their blog, exchange links and earn better SERP placement.

  • Branding:

Branding is essential and one of the hardest promotions in online marketing. However, participating in blog competition can help you lift your brand name among your consumers in your niche. Your active participation can help you be noticed and winning the competition can be the best way to boost your brand name. Therefore, optimize your blog with all your efforts so that winning a position in blog completion can easily boost your brand name and depending on the organizers rule your blogs will be provided with many facilities that are highly SEO effective.

  • Blog Image and Trust:

Earning trust from your readers is only possible if your blog’s image is powerful and to make that you need support. So, one best way to earn trust among your readers and visitors is the certification that you earn from participating in blog competitions. Participating in yearly blog competition and winning positions will earn you winner certifications like “Blog of the Year 2011” which gives your visitors your strong image and your dominance in your niche. It also helps to add something valuable in lifting your brand name and drive other bloggers eagerness to guest post in your blog, which is very effective SEO strategy for earning better reputation and traffic.

  • Wide Possibilities:

Active participation in blog competition and winning positions can bring you wide possibilities for your blog. Blog competition organizers often include various facilities for winners beside prizes like guest posting opportunities in various blogs in their network, publishing your blog and contents in social media websites etc, which is highly beneficial for earning huge traffic attention and search engine rankings. Hence, I strongly suggest every bloggers to participate in such competition that can lead them to best SEO results.

Author: Kiran Bista.                                                                                                                                                            Image Source: I

5 Tips for Effective Participation in Blog Competition   Leave a comment

Something more important than your page rank is traffic because quality traffic has its direct impact over conversion and conversion is the only reason why the term “SEO” plays an important role in online business promotion. So, it is crucial to build bridges around your page so that the flow of traffic increases to your websites and blog. However, we have discussed so many times about building such bridges via social networking, guest blogging, article syndicating, but it you were not satisfied. Hence, in this post, I will mention one amazing way to generate quality traffic in your blog and build strong network to take over other SEO benefits.

Blog-competition

Participating in Blog Competition

Blog is essential for every website to rank well in search engines like Google, and I highly suggest you to have one for better SEO implementation. If you own a blog for your website than you are aware that many blogs in your niche often organizes free blog competition with their sponsors. Such completion is one best way to drive huge traffic to your website and give your website a maximum exposure in your niche. Besides being one competition, you can easily find many and some blogs have weekly competition, so there is huge possibility for your website.

5 Tips for Effective Participation in Blog Competition:

Well, participating in blog competition widely varies from organizers to organizers and their terms and conditions is the best solution for you. Although, some blog completion determines its winner from the votes of your readers and their active participation, whereas, some other wants you to submit an article and promote them. However, I have some effective tips for you to present as a strong candidate for such competition.

  • Regularity:

Regularity is the key and it is important that your blog is updated daily with effective content. Participating in competition with a blog that has not been update since last week and contains infrequent posts simply ruins your image. Moreover, the possibility is high that your blog will not even make through the selection. Hence, it is very important that your blog is well updated and promoted.

  • Blogging History:

Your blogging history plays a key role for your blog to stand strong in the competition. Participating in such competition with a blogging history of a month or two can be your major drawback. Therefore, it is better to let your blog get mature with quality content. Furthermore, some organizers do mention in their rule that their blog should have at least three or six month’s maturity. Hence, it is always wise go through the rules before jumping in. Some benefits of waiting for appropriate time is— In this period you can collect more quality readers and commenter’s in your blog and promote them in your social media websites and forums because your readers votes counts huge in winning the competition.

  • Design:

Design is another essential part for your competition and gives you an additional point. Creating unique design for your blog and in the same time making it highly user-friendly is the key to your success. Nonetheless, it is also one highly underestimated thing to find in such completion. Thus, give your blog a unique design that simply outstand you from other competitors. Using beautiful themes and SEO friendly designs not only helps you competition, but it also creates excitements among your readers and traffic. However, your blog theme and design should be appropriate to your blog’s subject.

Winner

  • Readers Support:

Your readers support plays vital role for winning the blog competing because some organizers simply includes voting system and in such critical phase its only your readers and commentators who can help you out. So, it is better to get interconnected with your readers and create more informative and friendly environment in your blog which also encourages other new visitors to add themselves in your blog. Furthermore, in such case simply make your post and tell your readers about the participation, and ask them to support you.

  • Blog Activities:

Your blog activities help you through the competition and it is important that your activities are highly readers orientated. Earning quality readers and traffic to your blog is the only way you can make your blog activities more healthy and impressive. One-way for a new visitor to judge a blog and is aliveness is from the recent activities in your blog and often it is the comments and author interaction with his/her readers. Hence, to give a fresh blog activities it becomes crucial for you to encourage more visitors to subscribe to your blog and more important here is your content quality. Thus, provide helpful and quality content to your readers, in addition, making conversations with your readers and sharing ideas can equally help you.

I hope the post was good enough for all my readers. In my next post, I will be mentioning about the benefits of participating in such competition and many more.

Author: Kiran Bista.                                                                                                                                                   Image Source: I & II

SEO Best Practices for Writing Effective Title tag   2 comments

We have discussed various aspect of Search Engine Optimization (SEO) and on-page optimization is one that I have often mentioned with its benefits and essentiality over search engines and traffic. However, in this post, I will tell you some effective ways to write and optimize your title-tag that is of course, one important part of on-page optimization and SEO.

title-tag

Title tag is crucial and needs effective SEO optimization because it helps search engines and web visitors to determine your content type for better indexing and relevant approach respectively. Hence, the title tag of your website is key for SERP visibility and ranking. In the SEO world, it is assumed that search engines like Google and Yahoo gives the website’s title tag a great weight than others, but a well SEO optimized title tag is the contain of only 70 characters of your keywords and not more. Thus, it is very important that you mention your primary and secondary keywords within these 70 characters of title tag and your brand name too– if you think it is important. However, branding is essential and I suggest you to use in your title tag.

SEO best practices over title tag optimization include the two simple methods of optimization. In addition, depending on your needs and requirements, you have to choose the best that suits your online business.

The HTML title tag code:

<head>
<title>Your Title</title>
</head>

Title-tag Format 1:

Brand Name – Primary Keyword | Secondary Keyword

In the above format, you will place your brand name first and then comes your primary keyword and the secondary. The benefits of using your brand name on the first place are:

ü It helps searchers easily locate your website in the SERP, if your brand name is well known.

ü It helps to create awareness about your brand in your niche and among the web traffic.

ü When search keyword is your brand name, the probability is very high for you to rank on the first page. However, such search is only possible if the searchers are aware of your brand.

Using brand name at the initial of your title-tag is the best use for well-known organization like Nike and Sony because the brand names itself work hundred times better than the primary keyword and the secondary keyword.

Title-tag Format 2:

Primary Keyword | Secondary Keyword | Brand Name

In the above format, the primary keyword is placed first and comes the secondary keyword; we only use the brand name at last. Some benefits of this format are:

ü Placing your primary keyword at initial helps your website to rank better in SERP when the search is performed using the keyword.

ü Secondary keyword is the support of your primary keyword. Hence, it should be closely related to your primary keyword so that it can boost your website when the any keywords close to them are used.

ü Your website is not known or the products. Thus, placing your brand name at the end does not make bigger difference in search. However, using brand name helps creating awareness about your brand and works one strong step for strong brand name creation.

It is highly suggested to use your primary keywords and secondary one in the initial because using brand names that are unknown to your consumers is almost useless. Furthermore, using brand name in the initial part of your keyword creates problems to list your website better in SERP.

Author: Kiran Bista.                                                                                                                                                          Image Source : I

How to Encourage Visitors and Readers to Subscribe Your Blog?   Leave a comment

Usually, when a blogger steps in his blog with his first post, he wants more and more people to see his post and wants them to contribute their comments. At that moment his entire focus is the traffic and soon as he realizes that it takes some efforts and SEO strategies than he goes for everything that is within his reach. However, in couple of months the realizes the ultimate truth that beside having thousands of visitors in his blog, there is one more thing that is more important and determines the actual worth of his blog and it’s his “Blog Subscribers”.

Blog subscribers are the actual treasure of the blog and the real value of the blogger’s effort. Although, I don’t mean to say that traffic is less important, but rather than having thousands of visitors with zero subscribers it is always better to have thirty visitors a day with hundred subscribers in a week. Thus, your blog subscriber rate determines the quality of your content and how informative it is for your readers.

Therefore, in this post I will be sharing some important tips that can help encourage your blog visitors and readers to subscribe. However, the content of your blog and the information you share must be very unique and highly beneficial for your readers, as it is the strongest reason why anyone subscribe to your blog.

How to Encourage Visitors and Readers to Subscribe Your Blog?

RSS Icon:

Your RSS icon is the only thing that can give your blog visitors and readers the opportunity to subscribe your blog. Although, many blogs have the email subscription option, but RSS is one that is easy and highly preferred by visitors because it is less time consuming and can be done with clicks on your mouse. However, many bloggers simply ignores this treasure and are less concerned about its proper placement that later becomes one strong reason for not having better subscribers even after posting hundreds of great posts.

Hence, place your RSS where your blog visitors find it easy and attention grabbing; it can be above the fold of your blog or even in the header section. You can even use highlighting colors for your RSS so that your readers will not miss the spot. Furthermore, it is also impressive to use medium size RSS rather than using smaller ones because using medium size RSS simply encourages your visitors to subscribe.

Subscription Process:

It is very essential to have a short subscription procedure and should be two or three clicks subscription route. Making your subscription procedure long and making readers to fill unnecessary forms, highly discourages your readers and they are more likely to quit in the middle. I have also notice in some blog where the RSS process includes a small usability testing. Although, RSS is one key place where visitors are more likely to click and bloggers might think it is a good place for usability testing too, but it is not. Practicing such in your blog can simply annoy your readers and you will be losing quality subscribers from your blog.

Being Active:

Blogging and sharing your information sitting at the corner of your blog is the laziest and hardest way to achieve traffic and subscribers. Thus, it is essential for bloggers to participate in reputed forums in their niche and share ideas; it is also one strong traffic source to your blog. Participating in forums and even making comments in other blogs of your niche helps other bloggers to know about your blog and they can simply share your content in their blog, this generates quality traffic and eventually leads for higher subscription of your blog.

Guest Blogging:

Guest blogging is another quality source of gaining higher subscriptions in your blog. Although, guest blogging might not be that easy because often you have meet the bloggers writing skill level and the content you pass should be informative. However, submitting some of your best content can widely help you to grab the attention of the mass on your niche. Guest blogging is an effective way to demonstrate your writing skills and share your ideas to drive huge traffic to your blog and make them subscribe. Hence, I highly recommend you to participate in SEO guest blogging ways which can also provide your with quality backlinks for gaining better search engine rankings.

E-Books:

E-books interest your searchers and often many visitors’ wants free e-books as it contains informative contents for readers. In the same way, bloggers have no trouble for creating e-books as they can simply add some new content and add some older posts of their blog that is highly informational and suits their reader’s needs. Thus, creating PDF e-book for your readers and visitors for subscribing your blog can be amazingly helpful to increase your number of blog subscribers. Such practice of free e-books distribution for subscribers have been done and proved beneficial for both bloggers and the subscribers. Hence, it is also one effective way to that should be practiced to drive huge traffic and enlarge your blog subscription.

Blog Content:

Your blog content is what makes your readers and blog visitors subscribe to your blog. So, no doubt your content should be very informative and with compelling content titles. Similarly, your blog design and provided links should also be sound because it gives your visitors a user-friendly environment that is essential. Nevertheless, one good reason to encourage your readers to subscribe to your blog is by making daily updates. Blogs with infrequent updates demoralizes the visitors to subscribe and it also hampers your blog visibility in SERP. Regular quality information source is where the information seekers are more likely to be interested and subscribe.

I hope the post was good enough to help you understand the necessity of RSS feeds position and blogger activeness for generating quality traffic to their blog and encourage them to subscribe. I will come with something else tomorrow foe you.

Author: Kiran Bista.                                                                                                                                                   Image Source: I & II

6 Essential Google Adwords Tips for Beginners.   2 comments

Google Adwords is one highly recommended SEO tool for generating quality traffic to your website and boost your online businesses. And it is also one complicated experimental tool that needs proper tests to determine the best result. However, for new users of Google Adwords it might be confusing and often a waste of money because they simply fail to get the most out of this amazing tool and often end up losing money, time and traffic at the same time. Hence, in this post, I will be mentioning about some wise practices of Google Adwords for beginners and those who wants the best results out of this amazing SEO tool.

google-adwords-logo

  • Target Your Audience:

Targeting the right audience is one effective way to utilize your Adwords campaign for greater success. Thus, target your campaign by selecting the appropriate region and language. For instance, targeting your Ads among those audiences who do not understand English is always a bad idea. Similarly, you can also avoid those regions where your ads are not much welcome, like advertising Western wedding dresses in eastern regions—you are hardly going make any sales.

  • Using Keywords:

Keyword plays a crucial role in the success of your campaign. Using broad keywords can lead to campaign failure, especially if you are new to Adwords. Hence, optimizing your ads with relevant keywords that exactly defines your product and the searchers is highly recommended to employ. For instance, if your keyword is wedding dress than your ad is likely to pop out any time when searchers uses the keyword in any order. Although, it might be helpful for huge organizations and experienced ones, but it is not to be practiced if you are new to Google Ads.

  • Testing:

Testing is one effective way to trace your important keywords that can help you generate quality clickers. Thus, it should be done simultaneously and performed regularly. Use at least two ads simultaneously which is also known as A/B split testing. It helps you to determine in which ad you get the quality traffic and helps you to omit the use of unfertile ads. A/B split testing should be performed regularly, as it is the key for tracing the best ad that suits your products and services.

  • Including Ads with Keywords:

Always include your targeted keywords in your ads by placing them in the title and description. When your searchers scan the result, your keywords are highlighted which helps to drive the attention of your users. Such ads with included keywords in the title and the description are more likely to earn quality traffic and ROI. Furthermore, it is also highly suggested to include words that excite the searchers. For instance, using “Free” “Sale” “Discounts” etc motivates your users to visit you.

  • Cut and Paste Words:

Words or the sentences that help you to define your business, which outstand you from your compititors, should be included. Such tag lines can sometime work more than your targeted keywords. For instance, Amazon includes the “Earth’s Biggest Bookstore”, it simply gives searchers a reason to click. Using such taglines or USP (Unique Selling Proposition) is an effective method to boost your Adwords campaign. Furthermore, avoid using stop words that simply dilutes your ads like on, in, at, a, etc.

  • Optimize Your Landing Page:

Your Adwords campaign is highly interlinked with your landing page and optimizing your campaign is very essential. When your drive searchers from your ads to your landing page, it is extremely important to have an optimized and highly relevant page that gives the perfect impression to your visitors. The main goal of Google Adwords is to drive quality traffic to your website and if you fail because of poor landing page than your entire campaign is in loss. Thus, optimize your page with necessary information for visitors and provide them with links to keep them busy with their needs.

Author: Kiran Bista.                                                                                                                                                                   

SEO Tips on Effective Keyword and Key-Phrases Optimization for Search Engines   3 comments

SEO is a famous term among webmasters, but the implementation of Search Engine Optimization is still least. Yesterday, I came across some web designers-web owners who have been working in this field of web and graphic design since 2003, but what surprised me was they are aware of SEO—the term—but the meaning is still vague to them and SEO implementation is out of the question.

Well, it is not a surprising story because there are many web designers and some are professional, who hardly cares what SEO really stands for. However, I drew some odd faces of SEO for them and they were even more surprise to know the correlation of SEO and Web design.

keyword-density-how-to-calculate

Thus, in this post, I thought of looking back to some SEO basic, but what really made me write on keyword density and its prominence is when I found on my blog analytics, that someone reached to my blog and left out because he/she was looking for some valuable contents on “method of calculation of keyword density”. Hence, to avoid such things to happen in future and add some basic of SEO to web designers and content writers, I clarify everything here:

  • Keyword Density:

One effective and must do SEO optimization on your content is the optimization of your keyword density. In simple words, keyword density is the percentage calculation of your keywords and key-phrases in relation to the volume of your content. In addition, this is one strong clue for Google and search engines to determine the theme of your website. Search engines are human made robots and they cannot read and perceive like human mind. However, these robots are calculative and such calculations help search engines to classify web contents and its theme for proper indexing process.

Keyword Density Calculation:

Let us suppose, an article on Data Recovery is of 1200 words and data recovery is the keyword that is repeated for 64 times in the entire article. Now, search engines simply determine this by performing following calculation:

Keyword Density = Keyword/ Number of words in Content × 100%

I.e. 64 / 1200 × 100% = 5.3333% Keep your keyword density from 3-6 percent.

Hence, in your entire content the keyword density of “Data Recovery” is 5.3333%

Now, if your keyword density is not well optimized in your content than the horrible situation comes when you write an article on Data Recovery, but you replace the keyword using pronouns often. In such case, the Google finds those particular words that been frequently used in the entire article and suppose it as the keyword. For instance, if the word “Suppose” is highly used than “Data Recovery” search engines are more likely to assume the keyword of the content to be “Suppose”. However, it doesn’t necessarily assumes the entire website working on the keyword “Suppose” because it crawls other essential part of your website like title tag, keyword tag etc, but it is sure that your content won’t appear when anyone use the keyword “Data Recovery” in Google. Thus, maintaining healthy keyword density in your content is very crucial for better visibility in search engines.

  • Keyword Prominence:

Keyword prominence is another important factor in your webpage that helps gaining better visibility in SERP and placement. Keyword prominence is the particular keyword that webmaster and search engine optimizers have given proper attention by implementing them in their title tag, headers, beginning of the paragraph and hyperlinks. These are the important SEO gauge of your website and Google highly depends on these factors to determine the theme of your website.

For instance, if you use the word “Data Recovery” effectively in the title tag, headings and in the beginning of the visible text than you are simply conveying search engines a message that the word used “Data Recovery” is the keyword you are optimizing for. Hence, placing keywords on such parts of your web page should be done wisely.

Furthermore, there are webmasters who knows the impact of keyword prominence in their website, but even after successful implementation, they find low visibility of their page in SERP. For them, I would like to suggest, avoid diluting the keyword prominence by simply tightening their keywords. For example: rather than using “Effective Tips on Data Recovery” you can simply use “Data Recovery Tips” if their keyword is “Data Recovery Tips”.

  • Keyword Proximity:

Keyword proximity is the key addition to SEO optimization and is equally important for effective on-page SEO. Keyword proximity is the close relevance of those keywords that your searchers are more likely to use in search engines. If the majority is of the searchers use “Blog Submission Directory” to find your website than to appear in a better place of your SERP it is very crucial to optimize your web page and content by using such keywords so that there remains nothing to confuse the search engines. For instance, if your searchers use “Blog Submission Directory” for the search and you are using “Great Directory Submission” than you are likely to get behind in SERP.

  • Keyword Frequency:

The concept of keyword frequency is closely related to the theory of keyword density. Your keyword frequency is the weighing of the keyword visibility in your webpage’s specific parts. In keyword frequency, search engines determine the number of times your keyword has appeared in the page and weighs it according to the specific areas of its emergence. However, it does not calculate your keywords as it does with the keyword density. Hence, if your keyword has appeared 64 times in your content than search engines count the keyword frequency as 64 times.

Nevertheless, it is very important for webmasters to understand that implementing high frequency or even the density of your keywords leads to keyword stuffing that is equivalent to spam creating. Thus, search engines are more likely to penalize your website for such act.

Similarly, it is also crucial to make your keyword appear in the important parts of your content. Google and search engines generally reads first 200 hundred lines of your content and not all to determine the page theme. Hence, it is highly suggested to use your major keywords in an organic way in the first 200 lines. However, it does not mean to exclude keywords after 200 lines.

Author: Kiran Bista.                                                                                                                                                                           Image Source: I