Archive for the ‘Content Marketing’ Category

5 Article Marketing Tips to Never Go Wrong   Leave a comment

article-marketing

Article marketing is a great way for generating quality traffic to your website and earns better back links. Submitting your articles to various article directories can truly help you to gain your traffic and visitors plus even great back links are possible from do-follow article directories.

But, there are many things that you should be aware before submitting our content to any article directories because missing some guidelines can simply make these directories reject your articles. Furthermore, with the numbers of article directories the guide lines to their authors also varies widely.

5 Article Marketing Tips to Never Go Wrong:

Ø Length of the Article:

Keep your articles short yet informative because readers have nothing to do with the length of the articles but they are concerned about the quality and the information you share. So, if you are still assuming long articles are better then I think it’s time to change your mind.

Keeping your articles between 700 to 1200 words are enough to be descriptive and to mention all the necessary facts that you want to share. Write so that your readers won’t find you boring.

Ø Links in the Article:

Placing links in your articles varies from one to other directory. Although, many article directories provides you with the resource box with but still there are some better ranking directories where links valid in the body of the article. But, whenever resource box is available placing your links in the body is a wrong idea. Furthermore, the quantity of your link is determined by the directories as it also varies from one to another; some allows one link per article whereas some allows two or three.

Ø Your Pen Name:

Pen name is the alias and you can write your articles under that particular name and publish them in the article directory but it is often seen that many authors write everything under one single name like: once a writer is found writing on stock market and couple of weeks after under the same name he will be writing about the Christmas gifts. If you are a multiple subject writer then I suggest you to use different pen name for different subjects you choose because this helps to show your professionalism in that particular field and your frequent articles under same category makes your readers notice you by your pen name.

article-writing-submissions

Ø Your Keyword Density:

Keyword density is another factor that you should maintain while submitting to article directories because over implements of keywords in your articles can be rejected by some article directories like: Ezinearticles. So, to avoid this I suggest you to make your keyword calculation and avoid over optimizing on keywords but focus on the flow and clarity of your article.

Ø Your Anchor Text:

Utilizing your anchor text in a better way can really help you get quality back links and it is also one of the important factors for launching article marketing campaign. So, I suggest you to use keyword rich anchor text which can also be very useful for driving quality traffic to your website. Furthermore, always make sure your provided links are of the landing pages and are well linked to your website.

Author: Kiran Bista.                                                                                                                                                       Image Source: I & II

Advertisements

Search Engine Marketing:Zero Cost to Gain Quality Traffic.

Search Engine Optimization (SEO) is important and so is Search Engine Marketing (SEM). A website running under good SEO work outs with better sem strategies can really help to gain real quality traffic and placement in major search engines like: Google and Yahoo. But, most of the e-businesses focus on SEO and shows little interest in sem which doesn’t provides them with sharp edge marketing skills and they tend to lose quality traffic and customers.

Hence, if you are unaware of search engine marketing or its uses plus benefits than this post can be

your best starting point.

  • An e-book:

E-book is a great  SEO marketing tool that comes out effortless and for free. I said “effortless” because e-book can be the collection of your past blog post articles so there is no very less effort. All you have to do is collect the past posts you made on your blog, convert in PDF format and distribute them. This helps people to know about your services and your products and this big marketing tool costs nothing.

Furthermore, an e-book represents your past experience and knowledge and these past posts can really help you post more experienced articles in future just by reviewing them because when we have to write what exactly was the situation of stock market in 2001 and what was the price of particular share at what market index obviously past articles written by you can help more than Googling and searching them in the internet.

  • Your Video Marketing:

Video marketing is one of the effective SEO tools to drive traffic to your website and drive conversions from the e-mass. It has been always found true that people respond more to images and videos than to texts messages so why not to do what hooks the people in? Video marketing not only speaks about your products but people can also see the real merchandise and their functions which makes them aware about your products and facilities you provide.  Websites like http://www.youtube.com and www.google.com allows free upload and they have thousands of subscribers. All you have to do is make your own video regarding your products or make a tutorial video to tell them about your services and upload for free.

  • Blogging:

Blogging is old and famous yet very SEO effective way to collect your customers and to hold them. Blogging includes your daily articles on your products and services that you provide and it’s more about updating your customers about what new you have and how can you serve them better. Generally, while Googling any product costumers view the first or second page result and they contact one of the service provider and later after some years if they are again looking for same services they repeat the do the same but because hardly anyone cares about your domain name unless they have received some amazing services.

But, every time with every customer an amazing service is not possible but satisfactory so in this case the only solution is to remain in the first page which is almost impossible because Google dance is always unpredictable.

Hence, in such case SEO-blogging help you a lot. You write some good posts on your services and people not only buys from you but they also subscribe you newsletters and bookmarks you site so that they can remain updated from you and no matter how long it takes, whenever they needs the service back there is you subscribed email to remind them about you. So, I think blogging is someth

ing more than what it is said. You can not only drive a better traffic but you can hold them too.

  • Article Marketing:

Article marketing is a good way to generate quality traffic and Search Engine Optimization (SEO) effective way to tell mass about your products and services at zero expenses. It is also adds on your search engine workouts as you link to various article directories where you place your links. Directories like: EzineArticles, GoArticles and Buzzle are some of the finest article directories that help you promote your business online at zero cost.

Furthermore, Article marketing is even more powerful when you submit exclusive articles to bloggers and owners of newsletters. Writing articles not only helps in building traffic but it also shows your proficiency in your business.

We hope this post worth your time and were helpful to you in the field of search engine marketing so to gain better traffic for your products and services.

  • Social Bookmarking:

Social bookmarking is new and very successful ongoing established trend of e-marketing. Sites like: www.Digg.com allows you to post your links that directs to your news and product launches plus it also helps you find similar users where you can interact with them and gain popularity with better traffic to you website. Social Bookmarking websites are easy to maintain, free and they work in every possible way to uplift your products while minimizing your cost to zero. Similarly, www.facebook.com is another social interaction site where e-marketing has wide range and better posiblities with zero expenses.

Hence, these bookmarking sites are easy and very economical to any small or big online businesses to promote themselves and their product to earn quality traffic and even from Search Engine Optimization (SEO) point of view to earn better placement in Google search engine ranking.

Author: Kiran Bista.                                                                                                                                      Image Source: I & II