Archive for the ‘Email Marketing’ Category

5 Best Email Marketing Tips for Increasing your ROI   4 comments

Email Envelope on White background

Email marketing is one of the best way of marketing your products and services among your consumers. It is the cheapest yet found very effective online marketing strategies so far. Especially, those online businesses that cannot afford huge marketing campaign for their services and products can really boost their conversions and brand name from email marketing.

But, being the cheapest and very effective there are also some do’s and don’ts of email marketing and should be very careful before launching your campaign so that you won’t lose your time, effort and conversions. Hence, in this post I will be mentioning you about some best practices of Email Marketing which is very essential and yet effective from both Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

5 Best Email Marketing Tips for Increasing your ROI

Ø Personalized Subject and Greetings:

The subject of your email should be personalized and if possible do mention their names and websites. I know this might be very tough because you cannot do this with thousands of emails but this is one effective way to make your consumers at least open your email. Many email marketing subject line talks about their products and services and there are many who are already sick of getting those marketing emails so such consumers are more likely to dump your email without bothering to open it. And if they do so than all your time and efforts are in vain.

Hence, I suggest you to personalize your subject line. Personalizing your email subject lines will give your consumers the human touch plus your email stands unique between your competitors and other marketing emails.

Greetings are essential no doubt but rather than saying “Hello Consumer” you can personalize it by mentioning the name or anything you know which pin points the individual. I consider it essential because just by mentioning your consumers name you are giving the priority feeling to them and it is one amazing way to compel your consumers to go further with your email.

Ø Body of the Email:

Your body of the email is another essential part of your email marketing and the structure of the body and the language determines the conversions. If you are using long paragraphs with small fonts then you are more likely to bore your readers and even your consumers will have a hard time reading your email. So, always use short paragraphs and bold them enough so it is easy to read yet not ugly to look. Furthermore, if you have points to mention like the benefits of your products and services always use bullets and short details. Making your email neat and clean makes it attractive enough to read and it is the key.

Important Points to Mention in the body:

ü Add feedbacks from other consumers and add how your products stand better from others.

ü Always define your products and services absolutely targeted to the consumer’s benefit. If you have nothing that entices your consumer then there is no reason for your customers to buy from you. So, always focus on the consumers benefits.

ü Add offers if you have one like: “Free Shipments” “Money back guarantee” “Buy one and Get one Free” etc because free is what everyone wants and guarantee about money back and your products is the assurance to your consumer that your products are strong and reliable.

Ø Length of the Email:

There is no gauge to measure the actual length of the email that suits your consumers. And this is also one important topic that marketers often debates supporting their own theory. But, what is better is to mention all those things in your email that helps your consumers to turn into conversions. So, I suggest you to choose some important benefits of your products, your facilities for them and little feedbacks. It will create a healthy email for your consumer and those who are interested are sure to hit the call to action button. Email marketing is used to inform, update and make your buyers buy the products and services so don’t practice anything that your consumer’s feels like you are compelling them.

Hence, try to keep your email average with relevant information’s and do not exceed the size of your email to be more than 45kb if you don’t want your email to go to junk.

Ø Templates and Call to Action Button:

It is a good idea to use templates where you highlight your brand names for your consumers. Brand names help to create trust among your consumers so I suggest you to use them. Moreover, it will also add beauty in your email. Use bigger call to action buttons so that your consumers don’t have to look for one in the email. It is also better to highlighted bright fonts for action words like: “Buy Now” “click to Visit” etc. Place your call to action button in the right hand side and above so that your consumers don’t have to scroll down the page because study shows that only 2-3% of the consumers bothers to scroll down so doing this you will be cutting the risk of losing conversions.

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Ø Some Points to Remember:

ü Use different background color but let the font color be dark enough so that readers will not face any problem read your email.

ü Highlight important words and those words that are more likely to attract your consumers.

ü Use bullets to wherever necessary and use short paragraphs.

ü Keep your email short yet descriptive.

ü Avoid using words like: “Buy now” “free” “50% Discount”” Earn $” in your subject line because you increase the risk of sending your emails to Junk by ISP filters.

ü Design your landing page according to your product and should be very appealing to your consumers.

ü It is a Search Engine Optimization (SEO) tips that is very crucial that the landing page at least should have more than 5 pages that is related to your landing page products.

Author: Kiran Bista.                                                                                                                                                                                     Image Source: I & II

Benefits of Email Marketing for Your Business   3 comments

Email marketing one effective online marketing tool for both small and big business organizations. It is also very economical and less time consuming but unfortunately often ignored and often wrongly practiced which gives this amazing marketing tool a name “Spam”. Many internet marketing companies accomplish their expensive marketing task simply by switching to email marketing yet much other practice but fails.

Hence, in this post first I will be mentioning about the benefits of email marketing for all kind of business whether they are big or small, product and service oriented or runs their business online or offline because email marketing is equally beneficial for every business organizations.

Benefits of Email Marketing for Your Business

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  • Increase in Sales Conversions:

Increasing your sales conversions is essential for your business to survive online and to make your web visitors turn into conversions is very tough task. Designing a user-friendly landing page and offering exciting discounts can support for better conversion because it compels your visitors to subscribe even if they are not quite interested in your products but it doesn’t assure sales. Hence, in such case email marketing plays an important role because email marketing helps you to advertise your product and services on a regular basis to your consumers and subscribers. A research shows that a visitor at least needs to see, hear or read about products for 8 times before they go for real purchase.

Therefore, it is very crucial to launch an email marketing campaign often to educate and update your subscribers and consumers about your products and services. Email marketing being economical and less time consuming it is amazingly helpful for small businesses and even huge brands to increase their sales conversions around the globe.

  • Increase in Buy Repetition:

No matter what you offer to your consumer through your website you don’t want you consumer to buy once and for all. With better products and services you offer you also want your consumers to come back again with better feedbacks and do some purchase. Hence, email marketing is effective for generating buy repetition because advertising your products and services over and over again through email marketing you are updating your consumers about your new offers and better products services that can benefit them more.

This helps your consumers to note your website with your products rather than searching for your competitors in your niche. Email marketing in this way grabs your consumers mind and compels them to buy from you. Furthermore, an old customer is more likely to come with better feedbacks for your products which are very essential for your online business to stand as a trustworthy in your niche.

  • Educate and Update Consumers:

Updating your consumers is key for any business because if you don’t educate your consumers and update them about your products, services and some other services you offer than you will be simply losing your customers and the conversions. Email marketing not only facilitates you by updating your customers about your core products that you offer but it also helps you to promote your side services by simply including them in your emails.

For instance, if you sell a USB Drives and HD Drives and you also run a data recovery business than you can advertise your products and services together which will simply cut the advertisement expenses of other services and you don’t even have to go out looking for some other clients.

  • Increase Offline Sales:

Email marketing is also effectively helpful for those businesses that are not yet online. Businesses that don’t have a website and are working offline can also successfully launch email marketing campaign to drive traffic to their business store. If you don’t own a website for your online business than you still can send emails to your probable traffic and quality customers by updating them about your products and services just by adding your address and toll free numbers. Research shows that people often buy products offline after making necessary study of the products online. Hence, this true result that even we perform can really boost your ROI.

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  • Usability and Feedbacks:

Feedbacks are really necessary to run a well organized business and to sustain for a long run. It is almost impossible to know each and every flaw of your products and services by yourself but when you hit thousands of customers they are likely to find many faults and compliments about what you offer. Hence, feedbacks are great for knowing your own products and services plus your performance. Hence, email marketing helps you to gather the feedbacks of your customers and improve your business plans and products.

Furthermore, usability testing is something that is found crucial and many times online businesses perform such campaign to get healthy feedbacks from their consumers about their website and its user-friendliness etc. thus, email marketing can also help you to cut those campaign launching hassle because with better email marketing you are likely to hear that complains and compliments from your consumers.

Author: Kiran Bista.                                                                                                                                                                                Image Source: I