Archive for the ‘PPC Advertising’ Category

5 Essential Tips for Launching Effective PPC Ads for Better Conversions   Leave a comment

I consider PPC ads to be the backbone of Search Engine Optimization (SEO). Although, many SEO’s many not agree with me but PPC is a great place where you can lift your brand name which is not the same thing with organic SEO. Similarly, finding out the keywords-keyword that are highly used and loved by the users are hard to trace out even with the keyword tools but testing PPC can simply tell you; your magical keyword.

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Hence, launching PPC is better if not the best idea which many SEO’s believe because there are many webmasters and SEO’s who have a horrible story to tell about their first PPC Ad campaign. Launching PPC is not simply advertising about your products and services but researching response to your ads, tracking knowledge about keywords and its implementation and if one of the most important thing is tracing everything that can be useful for your organic SEO.

5 Essential Tips for Launching Effective PPC Ads for Better Conversions

  • Keywords Selection:

Selecting keywords is nothing but research. Keyword research is as always said “crucial” for PPC and even Search Engine Optimization (SEO). Your keyword research might suggest you 5 effective keywords for your PPC campaign but choosing the best among them with low CPC (Click per Click) yet high traffic generating power is what you need for your campaign.

For instance, if “Hillside Hotels Nepal” is the most suitable keywords for you yet it is also the keyword that has been bid by many other webmasters and SEO’s than its better to find some alternative because you fighting for those keywords that already have huge competition can simply low down your traffic.

Use keywords that are less competitive but has high traffic generating power and which fit in your budgets too. For lawyers the word “mesothelioma” is the best keyword that brings those low but very high conversions and the price of this keyword is around $60 per click. Now it’s you who have to decide whether fighting for such keywords can really bring some conversions that are profitable or its better to switch to another keywords? The keyword “mesothelioma” is expensive one but can bring thousands of dollars case for lawyers.

  • Keyword Variations:

Always use keywords variations for your campaign because it ensures you which are the most relevant keyword that worth’s your investment and time. For instance, if you are using two different keywords for your campaign “Hillside Hotels Nepal” and “Hotels at Hillsides Nepal” you can simply find which Ad is being clicked often and driving traffic to your landing page. Investment in your keywords are very essential should be done after making necessary research over the keywords.

PPC Ads also helps you to know the keywords that people are likely to click so if you find “Hotels at Hillside Nepal” keywords are generating quality traffic to your landing page than don’t forget to optimize your website using this keyword because now we know that this keywords is a better traffic driver.

  • User’s Geographical Locations:

Geographically locating your traffic is a great way to bring most out of your PPC. If your website stat shows that your 75% buyers and website visitors are from Colorado but only 2% are from Oregon than it’s not a good idea to target the traffic of Oregon especially in PPC ads because every click costs you. Target Colorado because you can have high conversions from 75% of your buyers and with your PPC ads popping out for Colorado users you can simply earn a better goodwill and a brand name with high conversions.

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  • Use Concentrated Keywords:

PPC is all about advertising your core products and driving the potential traffic to your websites. So, it is always better to use keywords- keyword and nothing else. Using keywords that highly supports your landing page is very essential and using such keywords like your products and services name helps searchers to easily find your ad in Google plus will compel them to click your ads too. Slotting in unnecessary words simply dilutes your keyword power and the PPC campaign.

Always use keywords that are speaks what you want to sell and don’t use unnecessary words. Furthermore, it is highly suggested to optimize your landing page with the same keywords. If you are simply advertising your products but not optimizing your landing page with the key control of such keywords you will be driving you’re your traffic away after clicking the ads which costs you money but with high bounce rate and zero conversions.

  • Use Buyers Keywords:

Keyword research is very essential for PPC and advertising your products and services with buyer’s keywords is the most. If you are launching a PPC campaign and using keywords that you think is most reliable then there are high possibility to lose because what is the reliable and obvious keywords for you might not be from buyer’s point of view.

You can use various keywords tool or even the Google keyword tool to find out the real keywords that your buyers truly use while they search for your products. Researching in such keywords may take some time and your efforts but in long run these are the real keywords that give you the real conversions. Find buyers keywords using such tools and use them for your Ads. You might get low traffic but those are the real and the reliable one with conversions.

Author: Kiran Bista.                                                                                                                                                                                                                                                               Image Source: I & II

How to Launch PPC Campaign with Google, Yahoo and MSN?   1 comment

No doubt Search Engine Optimization (SEO) is a crucial factor for your online business promotion and better conversion from the amount of traffic you receive. But, there are other options available too and that can easily help you boost your business and reach your goal. But, this absolutely doesn’t mean that you entirely don’t need any SEO exercises. Online advertisements like launching PPC campaign is one of the best methods of Search Engine Marketing (SEM) for getting high conversions and lift your brand name.

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According to Microsoft; launching your ads in PPC and with your organic SEO in the SERP can amazingly lift your brand name in your niche and among your traffic. This true and it also helps you to earn more goodwill among your visitors and clients because listing your website on the top of organic search results and PPC as well compels people to believe that you stand better in your business and your company is the expert at what you sell and serve.

But, unfortunately there is no guarantee that you will come up with the first position in the search result of organic SEO but you can simply maintain your brand name and your traffic with better conversions by PPC. Hence, in this post I will be focusing the how any new advertiser can display their ads in major search engines like Google, Yahoo and Msn.

Launching PPC for your online business is a great way to advertise and promote your business with better ROI and no doubt it’s a great tool of SEO and SEM online that provides you with better sales and strong brand name.

How to Launch PPC Campaign with Google, Yahoo and MSN?

Google Adwords:

Google Adwords is a paid search program from Google at www.adwords.google.com that helps to promote your business online. Google Adwords lets you create your own ads with the keywords and key phrases that you have chosen for the ad campaign and simply by setting up your maximum bid price and specifying your budget for the PPC campaign you can earn traffic, sell your brand name and gain better ROI. Google Adwords also helps new comers by creating Ads for them, displaying them among your targeted audience. The best thing about PPC advertisements is that you simply pay for the click made by your visitors. If you there is no click you really don’t have to pay for launching PPC; although it’s not what we want.

Depending upon the keywords and key phrases you choose for your campaign the actual advertisement cost is based on. Some keywords on PPC advertising are very expensive like: mesothelioma which cost around $ 56 per click. It is expensive keywords and mostly used by lawyers because any one clicking such Ads is highly reliable buyers who often end up throwing thousands of dollars for the case.

Hitting for Google Adwords and Selecting Ads Displays:

You can simply launch your Adwords campaign by activating your account in $5 which is the activation charge but how much you will be paying for the visitor’s clicks on your Ads simply starts from 1 cent and goes infinite. But, to manage your ads with your budget Google Adwords also provides you with the necessary tools.

Furthermore, Google Adwords also provides you with Ad display option. There are basically three Ad display options i.e. displaying your ad on Google’s search result page, placing your ads on search result of Google’s channels like: www.Ask.com and the third option is displaying your Ads on websites that falls under Google’s content network. Placing you Ads in Google’s network websites are the economical class of Ads and are very suitable if your budget is too low to afford such Ads campaign. Such ads cost starts from $0.25 per 1000 impressions. Besides being economical, there are also places where you have to compromise like: low visibility and low traffic when compared to ads displayed in Google SERP.

Among these three displays; highly demanded ad display is the SERP of Google because it simply allows you to go global and gain more visibility and huge traffic with high conversion rate. Payment options are from Credit cards, debit cards or bank transfer.

Google Adwords is a huge place for your Search Engine Marketing (SEM) campaign and for receiving successful Search Engine Optimization (SEO) benefits.

Yahoo Search Marketing:

Yahoo search marketing i.e. www.searchmarketing.yahoo.com is another effective place to launch your ads for your online business. It is a human editorial process and unlike Google takes longer time to display your Ads. Yahoo only started this service after acquiring Overture Services and is the second option of many online businesses because when it is compared to Google PPC many prefers to jump in Google as it has larger publishers network than Yahoo. Yahoo has two primary models for determining their cost per click i.e. flat rate and bid based.

Hitting for Yahoo Search Marketing and Selecting Ads Displays:

For launching you ads in Yahoo there are basically two ways to do it.

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ü Assisted Setup:

Assisted setup is for those who are new to PPC and has no idea about particular keywords and key phrases for launching their Ads. For assisted setup you need to have at least $1000 budget and the Yahoo ads specialist will select relevant keywords and key phrases for your PPC, will write effective ads and setup your campaign depending upon the budget you have.

It takes from two to five business days for the hired specialist to display your ads and discuss you about the campaign. The assisted service requires $ 199 which is the one time service fee. If you are unaware about PPC ads and have no confidence than I highly suggest you to go for this account because you will cut the risk of spoiling the entire budget without knowing the real working methods of PPC and your keywords for your campaign.

ü Self Service Setup:

Self service setup is for those who have ideas about launching such online ads and have deep research in the keywords and the key phrases for their PPC. In this account you need to set up your own advertisement strategies and selecting the keywords that suits best for your Ads. You also need to write your ads like writing the titles and descriptions. But, you will still have the option for hiring the Yahoo specialist for your campaign. Yahoo requires advance deposits and has their monthly minimum. So, if you somehow go nil with your fund Yahoo will simply stops your Ads and you are required to make the minimum deposit in three days.

Like Google even Yahoo has Ad display options in Yahoo search results, on its partner pages like: AltaVista, Go2Net etc and in their content network. Your ad costs less than Google in Yahoo which might give you little financial spaces. Furthermore, Yahoo is highly business oriented than Google and is geo targeting which helps you to accumulate visitors and clients from your own geographical regions.

AdCenter or Microsoft Live Search:

Microsoft also has search marketing option for your online business and is called adCenter i.e. www.adcenter.microsoft.com which is considered to be the new yet very advanced PPC. The adCenter offers its advertisers with a great keyword research and its optimization tool that is based in Excel. This option is not found in Google and Yahoo which is highly effective for you to manage your entire keywords list and keep them up to date. Just like Google Adwords even adCenter uses both the maximum amount an advertiser is willing to PPC on their ad and the advertisement’s click-through rate (CTR) to determine how frequently an advertisement is shown.

Furthermore, adCenter also allows its advertisers to chose and target their ads based on demographic list of their users and the advertisers also have the option for choosing the particular day in a week and time in a day to advertise their ads which is indeed very effective for your online marketing strategies.

Hitting for adCenter and Selecting Ads Displays:

Similar to Google Adwords even adCenter costs you $5 for sign up and the ad campaign starts from $0.5 per click. Just like Google and Yahoo even adCenter displays your ads on its search results and Microsoft adCenter publisher. It also provides you with the opportunity to display your ads in its network with the option of RSS feed in their banners, shopping sites and emails.

Search Engine Optimization (SEO) is essential but with ads like PPC in various search engines and with better strategies you can simply boost your efforts that you have been doing for your SEO and it also hugely helps to promote you business and its brand name. Hence, launching PPC you can have effective boost in your Search Engine Optimization (SEO) and Search Engine Marketing (SEM) outcomes for your business.

Author: Kiran Bista                                                                                                                                                                                                                                                 Image Source: I & II

7 Reasons to Launch Pay Per Click (PPC) Advertising because SEO Failed!   2 comments

Pay Per Click (PPC) advertising has become the cheapest and more effective tool for generating quality traffic in your website. It has not only been used by websites for their products but even the search engines and proved PPC advertisements to be very effective.

Pay Per Click (PPC) advertising is a successful ads launch program and reduces the compulsion of being on the first page. It allows you to be in the first page and gain huge amount of traffic and visitors by simply placing your ads that appears to be in the right hand side of the search engine results. Some great advantages of launching PPC (Pay Per Click) advertisement is listed below.

7 Reasons to Launch Pay Per Click (PPC) Advertising because SEO Failed!

Ø  Zero Competition:

One of the important reason for launching Pay Per Click (PPC) adverting is the benefit of zero competition. In works under the principle that when people make their search in Google for particular product they tend to surf in the first page and make their purchase but the possibility for better sales to those pages that lies in the second and the later of the search result is minimum.

Hence, Pay Per Click advertisement helps you to avoid the compulsion and the effort for placing your website in the first page with organic optimization and you can easily place your ads where consumer are likely to click more. This can not only reduces your expenses for huge SEO campaigns but is the great easy source for generating quality traffic in short time period where SEO fails.

Ø  Easy Visibility:

Pay Per Click (PPC) advertising can give you easy visibility in the search engines like: Google and Yahoo which can be a tiresome job from organic optimization and needs frequent SEO campaigns. With Pay Per Click (PPC) your ads will appear in the right hand side of the search result giving you better visibility and possibilities of higher clicks and better sales. Hence, getting such easy visibility is not possible with SEO campaigns.

Ø  Economical Advertisement:

Pay Per Click (PPC) advertisement are very economical because they won’t make you pay for the entire advertisement but just what is being click. Placing you ads on the search result has no cost until someone click you ads. This cuts the unnecessary expenses and you will be paying only for visitors that enter your website with the clicking of the ads. In the other hand, SEO campaigns in long run can cost you more.

Ø  Products Potentiality:

It can be a great way for determining your new products potential. If you have launched a new product in the market and not sure how people will respond then launching Pay Per Click (PPC) campaign can be very fruitful because the number of clicks made by the interested people can give you the real data. In the other hand, the organic and traditional advertising campaign can be less extravagant. Thus, product potentiality with SEO campaigns takes huge efforts.

Ø  Creating Brand Awareness:

Pay Per Click (PPC) campaign can be a great tool for creating the brand awareness among people. Even if the searchers wont click your ads but they will surely notice your brand as it appears in the right hand side of the page. This makes people know your brand and the company which eventually reduces the expenses of launching huge advertisement campaigns. Therefore, creating awareness of your brand is very easy and natural in terms of SEO ways.

Ø  Instant Advertising Result:

It also helps you to get the instant result and in the daily basis. When you launch the Pay Per Click (PPC) campaign then you can know the actual interest of the consumers by the clicks they make in the ads. If you have low visitors then you can assume that your product is not pleasing the customers and you can make serious changes to earn better clicks. In PPC you don’t have to wait for weeks and months to get the result but you will see it in a day or two. Hence, PPC can be instant result generator but not organic SEO campaigns.

Ø  Geographical Location:

Launching local and regional campaigns targeting your customers geographically benefits the most. If your product has chances high in some other part of the world then Pay Per Click (PPC) marketing can be cheaper advertisement yet very profitable. Thus, SEO campaigns needs a long span of time whereas PPC can be pin point target in the visitors in real short time period.

Author: Kiran Bista.                                                                                                              Image Source: Image IImage Source: Image II