Archive for the ‘Video Search Engine Youtube’ Category

5 Video Optimizing Tips to Earn Five Stars from Search Engines   3 comments

In our last post we mentioned about the Video Marketing and the ways you can optimize your video from viewer’s point of view. I hope you liked it and were something that worth your precious time and patience.

And as mentioned in our last post, today I am discussing about the Search-Engine-Optimization (SEO) for your video marketing and some more tips to make your video marketing strategies search engine friendly.

google

When you optimize your content, images, audio files or video the main goal is to do so is for your traffic and to boost your SEO results for vertical search engine. I want to strongly suggest you that, you should always give your first emphasis to your readers and the traffic and what comes later are the search engines like: Google and Yahoo.

(Remember: If your contents are leaning more to the traffic and in return if your visitors are giving you the good response then 70% of your optimization is already completed and you have succeed in what must of them fail even after launching huge SEO campaigns.)

Couples of years ago, Search Engines were not smart enough to display text, videos and images simultaneously in their search results and searchers had to make a separate search but after the launch of Google Universal Search in 2007 simultaneous and relevant result are possible and with this, optimizing your videos for search engines had become more crucial than ever.

5 Video Optimizing Tips to Earn Five Stars from Search Engines:

Ø Your Video Title:

Titles are extremely important in any part of your Search-Engine-Optimization (SEO) because title is the keywords coat that tells search engines and your traffic about the content. Using keywords and keyword phrases in your title is the key and adding your brand, services and products name is what helps searchers know about you more closely. Hence, always use catchy titles and something that makes searchers enthusiastic. Using proper title alone can bring huge traffic and attention in your website.

Ø Video Sitemaps:

We have heard about sitemaps and its essential in search engines from SEO prescription. Similarly, if you are in video marketing then using video sitemap is very essential because it is a simple technique to make search engines crawl more smoothly in your website and it also helps your visitors and viewers to locate your videos swiftly. Using important keywords anchor text links to your videos featured on your video sitemap is preferred.

Ø Allow Rates and Likes:

Allowing ratings and likes in your videos is a wonderful way to tell search engines and your traffic that your video has something valuable and worth their attention. It is also the indicator that helps you to know how you are doing in the market from the response of your viewers. A highly rates videos are always attracts the search engines and is fruitful for your ranking and placements in search results.

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Ø Using Tags:

Using keywords, keyword phrases and tagging them in your video can help your searchers find your video with specific keywords search. Use those keywords that are likely to be searched by surfers and tag them in your video. This will help search engines to categorize your video and produce them in the result when a particular keyword is searched by the traffic.

Ø Work on Proper Optimization:

Always link to videos using important keywords in anchor text which will help you to create better inbound links. Submitting your videos to different free video sharing websites like: YouTube, Meta Café and Google Video and link back to your content which is crucial, SEO worthy and helpful for building huge traffic and getting attention from the search engines. Furthermore, allowing your videos to embed in your viewer’s website can truly help you to flourish your name and website in front of huge traffic which alone your website might not be able to gather and this also tells Google and search engines that you have valuable content.

I hope that you can do better with the above listed points for your video marketing. We will come up with some other topic tomorrow on Search-Engine-Optimization (SEO).

Author: Kiran Bista.                                                                                                                                                                     Image Source: I & II

5 Video Marketing Tips to Gain Five Stars from Your Viewers.   8 comments

Video Marketing

Clapper_BoardVideo marketing being an economical tool of promotion yet has proved to be the most effective and evolving technique of Search-Engine-Optimization (SEO) to sharp your online business edge and shape your Search-Engine-Marketing (SEM) campaign. With the launch of Google’s Universal Search; back in 2007, optimizing your video has become equally important as optimizing your website’s content because today Google can display everything that falls under its smooth crawl.

Video marketing is where you present yourself and your brand name. It is a five minutes of advertisement where you talk about something very informative to your viewers and in conclusion associate yourself with your company, its products and its motives. For instance, if you are running a data recovery website then in those five minutes you should be talking about the latest discoveries in the field of data recovery, tips on avoiding data loss, data loss remedies and then at last your company and your product.

Although, marketing has no “set in stone” rules, but it is always better to present yourself in the best way to keep your viewers entertained, informed and updated avoiding any flaw from your presentation because video marketing is where your attitude speaks more than your words. And it is also a key for Search-Engine-Optimization (SEO) and getting yourself list in the vertical search engine.

5 Video Tips to Gain Five Stars from Your Viewers:

Ø Informative and Updating Videos:

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It is crucial and the base of your advertisement. In the video marketing the only way to sell your name and your product is by giving something valuable and adding your name at the end. So, information is the base here and standing on this base you speak about yourself. Therefore, always try to give that information that has the demand and the value. If you are in the stock market business then talk about the bearish and bullish trend and the possibilities of downfall of the market or talk about what bond is best to invest.

Even a website that sells Christmas gifts can make a video release for marketing point of view and give some ideas to its viewers on the gifts that seems to rock this year. Even a small suggestion can do big to your business. Today, video marketing is a big possibility of earning huge traffic. Hence, I strongly suggest you to go for video marketing if you haven’t think about it yet. Websites, like YouTube, Google Video, Meta Café etc. are free for sharing your videos and are highly beneficial for your Search-Engine-Optimization (SEO). If just a free registration can give you so much of traffic and better ranking and placement in Google or other search engines then it is the a must do marketing that cannot be ignored at any cost.

Ø Voice Clarity:

Voice clarity is something that you will find many video marketers are ignoring and most of them can be seen in the YouTube video tutorials. Your voice should be very clear while you explain or suggest your viewers because mind that audience are here to listen you and watch what you do and if you are not clear enough then everything you say or do is useless. Use loud and clear voice plus avoid sticking your microphone in your lips. Many people do this mistake and it simply irritates your audience. You must have seen many YouTube tutorials where camera is focusing in the computer screen and the speaker is speaking yet breathing at the same time and you can hear nothing but the wind. Sticking your microphone on your lips is not the solution but loud and clear voice is. If you think your voice cannot create charm then ask your friend or someone else who can go loud and clear because video marketing is something you don’t do every day. Hence, it’s better to find the alternatives rather than running your entire effort.

Ø Using Subtitles:

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Your accent is something that you don’t find it faulty until you hear many others spell in a different ways. And today in the world of Globalization, English is the only language of medium and no doubt even the people living in United States of American and United Kingdom has different accent and in the same way English and its pronunciation varies worldwide. But, when you launch a video there is no limit as the viewer can be from any part of the world.

So, what can be done to solve this issue? Subtitles are great resolver. Using subtitles in your videos can help people understand more easily even if your viewers are not comfortable with your accent. Therefore, it is always better to add subtitles in your videos as it works as a guide.

Ø Being Humorous:

Keeping your audience excited and maintain their interest level is not an easy job. If you are only talking about the subject then you might be making your viewers feel bore and lousy. So, to keep them fresh and listening it is always a good idea to crack some jokes. Your past school teacher can be a guide to you in this subject. Just think about a teacher who was funny and use to make you laugh in the middle of the conversation just to keep the class free from loads and lousiness.

It might not be easy but feeling free and comfortable can really help you. You are doing a video marketing so there is nothing to panic but it is obvious to be nervous first or the second time but as you keep going you will be feeling good and doing better.

Ø Video Time Limit:

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Actually, there is no time limit for video marketing but the main thing is to keep your viewers excited and enthusiastic. If you think your video and the information that you want to give is surely going to take more than twenty minutes then I think it’s perfectly fine until and unless your viewers are not bored and swearing.

Hence, perfect time length of your video should be estimated maintaining the excitement of your viewers and the weight of the information.

I hope this post was good and informative enough to worth your time. I will be posting something on Video optimization in the next post from Search-Engine-Optimization (SEO).

Author: Kiran Bista.                                                                                                                                                                     Image Source: IIIIIIIV