Archive for the ‘SEO & External Factors’ Category

Server Issues can Ruin Your Search Engine Optimization (SEO) Efforts!   5 comments

It doesn’t surprise me when a webmaster is unaware of server issues and its impact over his Search Engine Optimization (SEO) efforts because I have seen many webmasters who hardly has any idea of SEO and all about its ranking factor but something tragic is when a Search Engine Optimizer (SEO) himself completely ignores this fact.

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Server issues definitely impacts your search engine ranking or the type of server you use and its performance determines your ranking capability which means your SEO efforts are completely simply dropped if your sever is bad. The reason behind is this simple yet logical. A slow and frequently malfunctioning server always creates frustration in users because it simply doesn’t loads your website or even if it does then it take a long time and your visitors and users simply lose their patience.

So, such websites with frequent server issues is not what Google and other search engines want to recommend to internet surfers so in such case your SEO efforts are in vain because search engine simply denies your existence by completely dropping your website out of its index. Server environment, its location and its performance really matters your SEO efforts. Hence, here are some simple tips and free SEO tools to help you avoid such Server Issues:

What Server Do You Use?

Like Google and Yahoo; two leading search engines in world of internet search there are two huge competitors in the land of web servers too. Apache and Microsoft IIS are two huge web servers that almost dominate the entire web server with their name.

Ø Apache Server and SEO:

First released in 1995 Apache HTTP Server is a free open source software application generally known as Apache. It is the web server that is distinguished as the key player for the initial growth of Word Wide Web and in 2009 it was the first web server software to surpass the 100 million web sites as its milestone. And from Search Engine Optimization (SEO) point of view it is the best because some of its configurations are so flexible that it really helps your SEO.

Apache is considered to be the most flexible web server and provides you with direct access to the server even if the third party hosting providers runs your website. Apace administrators are familiar with using open-source projects like moint to restart Apace based on failed request, CPU Usage and other factors.

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Ø Microsoft IIS Server and SEO:

Microsoft IIS Server is another huge web server after Apache and is continuously working hard to gain more flexibility and win the users heart. Although Microsoft IIS is that SEO unfriendly but there have are some issues that are troublesome to SEO’s. One of the main disadvantages in Microsoft IIS server is that only the administrator’s level can access to the server directly and it creates lots of frustration if your website is based on the shared server operated by third party hosting provider because you need to through them and not by yourself. Only with the dedicated IIS server you can directly have access to its server. Furthermore, it is not free and must purchase from Microsoft.

Ø Some other Servers and SEO:

In the land of web servers beside these two huge web server providers there are numerous web server providers like: Lightpd, Jigsaw, Sun Java system web server, Zeus web server but I strongly suggest to avoid them because at some corner these web servers has issue with SEO efforts and therefore many Search Engine Optimizers (SEO) suggest them to ignore them.

Hence, to run a better website that is completely SEO friendly and User friendly you should have a fast and clean server. So, you can use various free tools that can help you know the wellbeing of your website and its speed to meet the need.

Ø Server Health Checker Tool:

www.seotoolset.com has one free tool for everyone to check their web server status. You can simply click the link below and add your URL in the box and click Check Server Head button. Within few minutes you will be provided with the results. http://www.seotoolset.com/tools/free_tools.html . Always go for better web servers that are highly Search Engine Optimization (SEO) friendly and are fast and clean enough to support your SEO efforts.

Author: Kiran Bista.

2010 Blog Performance of Optimizing Engine!   Leave a comment

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 2,700 times in two months Nov. and Dec in 2010. That’s about 6 full 747s. Great!

In 2010, there were 43 new posts, not bad for the first year! There were 239 pictures uploaded, taking up a total of 12mb. That’s about 5 pictures per week.

The busiest day of the year was December 22nd with 143 views. The most popular post that day was Search Engine Optimization: Facts and FAQ on SEO..

Where did they come from?

The top referring sites in 2010 were facebook.com, en.forums.wordpress.com, en.wordpress.com, digg.com, and statistics.bestproceed.com.

Some visitors came searching, mostly for kiran bista optimizing, free search engine optimization, optimizingengine.com, what to include in a footer, and free search engine.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Search Engine Optimization: Facts and FAQ on SEO. December 2010

2

About Us October 2010

3

SEO Operations October 2010

4

Contact Us October 2010

5

Lesson that Every SEO should Learn from Google’s Reasoning for Keyword Meta Tag Disposal. November 2010
14 comments

Search Engine Optimization: Facts and FAQ on SEO.   4 comments

Ø What is Search Engine Optimization (SEO)?

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In a simple words, Search Engine Optimization (SEO) can be defined as the Do’s and Don’ts of Search engines that if followed properly can improve the visibility of your website which will eventually lead to better sales and promotion of your website, products and services. How?

When you launch a new website it is obvious that you will be among the millions. And among those thousands that even Google doesn’t know about their existence. And a week passes by with just one or two visitors with zero contribution. It is obvious to get frustrated. But, it is more obvious to have a question in your mind what other websites are doing so that they are ranking in the first page and what you did that you got lost in the piles of search results? And the only answer is SEO! Hence, from driving visitors to your website to make your website visible in the Google and to earn better sales and promotion Search Engine Optimization (SEO) is only the solution that has no other options.

Search engine optimization is the booster pack that has all the necessary tools to optimize your website for search engines like Google and to make your business visible in the market among your probable buyers. In fact, all the websites no matter what they sell and what services they provide, if they are ranking in the first page then the reason is Search Engine Optimization and nothing else.

Ø Why You Need Search Engine Optimization (SEO)?

ü Traffic:

Traffic is something that comes at the first because the entire motive of SEO is to gain quality traffic for better sells and services. Hence, SEO is crucial factor for gaining traffic and visitors for any website because without traffic or buyers no business can be exist.

ü Visibility:

Visibility is very crucial when it comes to e-marketing because unless you gain a good visibility from your traffic there is no way you can promote your business and make better sells. And visibility can only be gain with better optimization of your website including both off page and on page optimization in your website.

ü Goodwill:

Goodwill is always the main concern of any business organization and today when there is so many online businesses, placing your website can be your one more effort to prove your care for your buyers cannot have easy access to your services and updates. Your website can not only update your customers about the changes you do in your services and facilities but it also helps to bind them so that you don’t lose even those who are far from you.

ü Going Global:

Going global use to be a dream decades ago and nearly impossible even if the business organization was strong because there was the huge gap between developing and under developed countries and means of supplies were very rare. But, today this opportunity is easy and even small businesses can serve their clients who live beyond the seven seas.

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ü Easy and Economical Marketing:

Online marketing is economical and easy as well. When compared with the off web marketing your expenses are very high because you need manpower to promote and the cost of advertisements are also very high. But, with the growing web surfers business marketing has become very economical because even the social bookmarking sites like: www.facebook.com offers your advertisements low cost whereas the features they provide are enormous. Similarly, it is easy because you can promote your business with a click and completely reduces your manpower budget.

All of the above listed advantages are worthy only if you rank well in Google and other major search engines. With poor placement and zero page rank no customers will know your existence in the internet and there is no question of building goodwill.

Ø Black Hat and White Hat SEO:

Black hat and white SEO is two different stream of SEO which are distinctly different from one another. Black hat SEO represents those people who are engaged in unethical SEO practices like: keyword stuffing, link farming and article spinning which can seriously hamper your website and your online business. Google is found to banned and delist such websites who are engaged in such practices. (SEO on Black Hat)

Similarly, white hat SEO is the ethical way of competing in the search engine to gain desired page rank following the do’s and don’ts of Google.

Ø Free Search Engine Optimization (SEO):

Free search engine optimization is “IMPOSSIBLE” but when it comes with free there are many things that hurt later. SEO being such an amazing tool to generate millions of dollars from a website that just needs regular optimization and quality services can never be free. But, to aware you there are many bad apples in the sack of SEO that has often found to hurt people.

Going for cheaper SEO services or looking for free items can really hurt your website reputation and using black hat SEO which many so called SEO’s use can collapse your website performance and even Google can ban you forever. Hence, we highly suggest go for the real ones rather than looking for free and cheaper which can later result worst.

Ø First Place Guarantee in Google:

There are many SEO related websites that often guarantee you the first place in Google. These are the bad apples in the SEO sack because when it comes to SEO no one can guarantee you the first place because Google itself doesn’t guarantee these things. And if there is someone then I highly suggest you to quit before waiting those SEO’s to hurt you.

SEO Chart for Web - 3 Dogs

Ø Possible Guarantee for the First Place:

Although no one can guarantee the first place there has been many incidents where some SEO companies has proved this but the trick they do is simple and unethical. These SEO companies simply find the keywords which are related to your business and optimize your website in those keywords which though relates to your business but has no search queries from the visitors. Hence, optimizing your website in such keywords where buyer has no interest can give you the first place but will eventually end with zero traffic and sells. Hence, this trick is to mislead the website owners and to loot them which are unethical SEO that should be avoided.

Ø What is SEM?

SEM refers to Search Engine Marketing which is another strong tool for online marketing. Most of the SEO consultant services also offer these services. In general it is the combination of SEO and PPC to boost your Google placement and boom your traffic.

Ø Places to Report Spam:

If you have encountered any spam or any SEO related website has deceive you then there are places where you can complain and necessary action can be expected. Websites like: http://www.elsop.com/wrc/complain.htmhas all necessary list of websites that can help you to fight against internet crimes and other fraud websites.

Author: Kiran Bista                                                                                                                                                                            Image Source: I & II & III