Archive for the ‘SEO for B2B and B2C Companies’ Category

5 Effective Ways to Blog for B2B and B2C Companies   Leave a comment

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Blogging is very essential and is the great way to please the search engine monoester with your dynamic contents. But, when it comes to your B2B market, blogging becomes more important because the B2B market is small compared to B2C and getting quality links with healthy quantity is hard. But, links and traffic are the crucial factor of Google and search engines so blogging seems to be one of the effective ways to overcome your hindrances in your B2B market.

In this post I am mentioning about some blogging tips that are extremely fruitful for both B2B and B2C websites and are worth applying to promote your own web business and earn better search engine ranking and quality traffic.

5 Effective Ways to Blog for B2B and B2C Companies

  • Use Bullets and Short Paragraphs:

Being clean and clear with the articles is very important no matter whether you are blogging for B2B or B2C Company. The main propose of blogging is the marketing of your business and in the same time sharing your knowledge among readers and your clients. So, it is strongly suggested to create a clean article that consists of proper headings and bullets wherever necessary.

Furthermore, it is also suggested to use small paragraphs so that your post won’t look lengthy and all mixed up. The first impression of your article is the looks and the way it is managed and the information that it holds is always the secondary. Hence, if your articles don’t have the appealing looks then hardly anyone is going to read the information it shares.

  • Be Simple but Very Clear:

I don’t know what you believe in but I think blogging for your web business is not about using rich vocabularies or tough words that baffles your readers. Blogging is not for those writers who demonstrates their writing ability using rich vocabularies but it is the place where your articles and posts helps a layman understand the subject you talking about. Hence, always use simple English and try to be clearer because your readers can be from any part of the world with the English being their second language.

One of the great ways to attract readers to your blog is by providing them with all the necessary information in the simple form. Many clients of mine wonder if blogging really works because there are already too many blogs and the completion is high. Well, this is the fact but not every blog writers provides the information in the simple and clear manner. So, one important thing about blogging is just not posting articles but posting something that makes the subject more clear to the readers.

  • Blog on Public Figures:

Blogging and including the public figures in your B2B blogs has found to be very effective and is also an easy way to collect more readers. Update yourself with the latest news in the market especially when any respected figures of your market speak on the market subject. You can write about what he/she talks about and simply discuss the consequences or the probability of the market turn. If you are in the SEO field then talking about Matt Cutts interview about the website promotion can easily grab more traffic and readers to your blog. Share news that is more likely to interest your readers.

Blogging

  • Use Stats and Polls:

Using stats and polls in your blog post gives your post the authentic image. Using polls and stats helps your readers to understand the subject in depth plus there is also high possibility that other B2B blogs will simply post your articles in their website providing link which is no doubt a great way to earn better links and ranking in the Google search engine. Furthermore, polls help to know what people believe in and how they judge which is very important to forecast the future of the market i.e market like Stock Exchange.

  • Guest Blogging:

Guest blogging is another effective way to generate quality content to your blog. There are bloggers or other content writers who want to write for blogs so that they can earn some reputation for their own blogs. So, by letting such good content writers to write for your blog you can easily get huge quality articles which reduces your effort for daily post and it also helps your blog to gain better reputation and trust among your readers because your blog has quality content from the experienced content writers. And if you need some good links then offering yourself to write as a guest blogger in some other B2B blogs can really help you to get quality links and better ranking with trust from readers which are also an easy way to drive readers to your own blog. Hence, guest blogging is the win win situation and is very effective SEO tool for blogging especially for B2B bloggers because the market size is small compared to B2C.

Author: Kiran Bista.                                                                                                                                                         Image Source: I & II

4 Must Link Building Guidelines for B2B Companies to Apply   Leave a comment

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Building links are very crucial in Google and is the same with other search engines. If you are lacking quality links then your SEO efforts are most likely to be in vain. But, link building is not that simple when it comes to B2B companies and the market being small when compared to B2C getting quality links can be tough. But, in other hand B2B companies being small cuts the necessity of accumulating huge quantity of links too because even your competitor will be going through link crisis. Hence, there are some solutions that can be fruitful for B2B companies and is worth involving in.

As we know that, B2B has a small market compared to B2C so it is better if you create your own links rather than finding one. B2B companies itself needs to be the reason to generate links because finding links in the market returns low quantity. So, some ways to attract links are:

4 Must Link Building Guidelines for B2B Companies:

Ø Start Blogging:

Blogging is very effective and has lots of potentials but it is also something that consumes your time and effort. Blogging being dynamic websites of information Google and search engines adores them and this is why blogging is essential. So, I strongly propose you to start your own blog and start building your networks among your community. Find some list of B2B blogs and start making logical and reasonable comments in their post but don’t just spam. Be regular reader and slowly you will be noticed with your blog and people will start to interact with you. And in this way you can create your own channel for your article distribution. Post some articles of your fellow blogger in your own blog and later ask them to post yours in their blog.

Furthermore, you can also simply contact the blog owner requesting them to post their articles in your blog because B2B blogs are always in need of quality content and if you have one then there is no way that they will deny your request but it is always better to be noticed at first and then start your campaign. (SEO Blogging)

Some B2B Blogs with Google Page Rank above 4

Blogs Page Rank Blogs Page Ranks
1to1media.com 6 b2bmemes 4
awidernet.com 4 ask.enquiro 4
brandingstrategyinsider 6 askjustinhitt 4
heavyhittersales.typepad 4 b2blog 5
achievemarketleadership 4 pacifica-group 4
directimpactnow 5 b2bemailmarketing 6
chooseamc 5 b2bbranddebate 4
b2bm.biz 4 blog.echoquote 4
buildasalesmachine 4 briansolis 6

Ø Content that can Burn:

Content writing is an effective way of generating links but the quantity and the quality of the links that you will receive are determined by the information that you include in your content. Content writing is something that everyone seems to be doing but quality content with a powerful rage is the one that attracts the huge links with the quality that you can really boost your ranking. Hence, just don’t write what comes in your mind or what everyone has been selling but produce something very unique and informative that can burn. I suggest you to do some homework before you really start writing and do all the necessary studies so that you can produce something which is informative and directly focus your targeted audience. Many good ranking B2B blogs are there who are looking for quality content so at least you should be writing something that will meet their needs. (SEO Content Writing)

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Ø Wikipedia and Social Networks:

Wikipedia has a huge possibility for link building and it’s worth participating for building your reputation, generating quality traffic and quality links. Wikipedia is a free library that has thousands of readers so posting you content in Wikipedia can truly attract huge traffic and reputation to your business. Furthermore, the possibility of other bloggers to publish your content in their blog is also high and it simply reduces the effort of searching blogs and requesting for publishing your content.

Similarly, being active in social networking websites are very fruitful and is something that shouldn’t be missed. Websites like: Digg, Facebook and Twitter can really help you boost your B2B networks and build relationships that can later pay you quality links and content etc. (Social Media Marketing)

Ø Talk to Your Suppliers:

Ask your suppliers to write something about your company in their blog or website and request them to highlight your website. Writing about the makings of your products and machineries can help your supplier to add a good content in their website that talks about their professionalism and mentioning about your company can highlight you. But, don’t forget to link with the content and sooner or later you will also be receiving link exchange request from other B2B companies because your suppliers has a huge network and it simply doesn’t serve your company but many. Hence, in this way you can even utilize your supplier’s website for your building your own network and collecting quality links.

Author: Kiran Bista.                                                                                                                                                               Image Source: I & II