How to Create Effective Link Wheel for Better Ranking in Search Engines?   5 comments

In Search Engine Optimization (SEO), I believe link building is one of the most rapidly evolving SEO strategies than anything else. From email request for reciprocating links to creating effective link wheels, SEOs are experimenting everything that can promise better ranking in short time with valuable boost up in SERP. However, we know that links are essential and one strong factor that have direct influence in our website placement. Therefore, link building techniques and evolving strategies should be well studied and implemented.

Link Wheel:

In short period link wheel has erupt as a strong and a promising link building technique among webmasters and search engine optimizers. However, it is also one struggling link building technique in SEO because many SEOs believe that it is highly promising link building strategy whereas many others argues that it is completely a black hat technique where you deceive search engines showing your money site a hub and more valued. Nevertheless, in this post, we are not discussing about its hat’s color rather I will be pointing out how link wheel is build according to SEO professionals.

linkwheel

Building Link Wheel:

Building link wheel is easy and can be done in instant, but all you need is some fresh content for the spokes.

  • Choose the number of spokes you want to build for your wheel. Where; Spokes are the number of web 2.0 properties i.e. the websites like: WordPress, Blogger, Squidoo, Ezine articles etc.
  • Let us say you want four spokes in your link wheel then you will be writing four unique and fresh contents for these four web 2.0 properties and post them in your four spokes that is web 2.0 properties.
  • Now, you will link these entire web 2.0 articles making a one-way link structure.
  • Pass one link of your Squidoo article to your main website or blog and the other link of Squidoo article to WordPress. Again, pass one link of WordPress to your main website and blog, whereas, the other link goes to the Blogger and so on.
  • In this way, your main website or blog will be getting one-way links from every other web 2.0 properties page. However, it is better to use at least 6 to 24 spokes in your wheel and not less or more than that.

Remember:

Although, you create your page on high-ranking web 2.0 properties, but at first the pages ranks zero. Yet, it is fruitful than engaging your own website and blog because pages of such web 2.0 properties are more likely to get high page ranks in short time period than your newly launched websites. Furthermore, even if they are not ranked for certain time and cannot pass you the link juice but it can drive quality traffic to you website that is more essential than a page ranks. You can also use article-submitting directories like www.goarticles.com and www.articlebase.com to post unique content and link them to your page on Squidoo so that it can gain the page rank soon. however, if you are too tired of writing original contents than simply link to your Squidoo page with social bookmarking websites like www.digg.com or www.twitter.com which is equally helpful.

Author: Kiran Bista.                                                                                                                                                                        Image Source: I

Title tag Optimization Best SEO Practices   1 comment

Title tag is one essential part of your website that needs effective SEO optimization. Your title tag being one important part of your webpage that search engines crawls to distinguish you from others, title tag optimization should be done with caution. A title tag should be 62 to 70 characters long and should contain your major keywords to define your business and the page to search engines and traffic.

However, webmasters often ignore them and simply looses the entire benefit that their website can get just by self-optimizing the title tag. Hence, in this post, I will mention about title tag optimization for effective ranking and solving your branding issue online.

  • Keywords:

Keyword placement in the Title tag is vital for both search engines and search traffic. Because the title tag weighs more in search engines, it is crucial for better ranking and gaining visibility in SERP. Similarly, title tag helps search traffic to determine what the page is about and same is true with the search engines. Hence, your title tag should contain all the major keywords that you think your searchers are more likely to use and search to find the services and products you offer. However, the keywords that you use in the title should also define the page at the same time. Use your brand name in the title, as it is very important and effective for branding purpose in online marketing.

  • Keyword Recurrence:

Avoid keyword recurrence in title tag because title tag is a 70-character sentence that defines your page and recurrence makes no sense. However, using synonyms is highly beneficial and one effective way to avoid recurrence and being title rich. Similarly, do not use the same keyword in any other page of your webpage. Many people thinks that title tag should be same in every page, but it is not so. Every page should have its own unique and keyword rich title tag; recurrence can lead to duplicate content issue that is highly SEO unfriendly.

Title-Tag-Illustration

  • Stop Words:

Using stop words or conjunctions in the title tag is useless, and should be avoided because it simply consumes more characters in the title tag hinders in keyword placement. Furthermore, even search engines avoid these stop words when they search their index for relevant results. Hence, it is not fruitful. Attempt to use pipelines to separate your keywords from one another, so that it looks beautiful and in the same time easily readable.

  • Using Location:

Another important keyword for your website title tag is the location. Although, it is not “must do”, but if your e-business is highly focused for locals, or you want to attract consumers to your local store via online marketing than using the name of the city, and other important location is better. Furthermore, as already mentioned that search engines weighs title tag with greater value, when your location is placed on the title tag than you are more likely to appear whenever web traffic use the keywords with the location. It also promises a real buyer rather than just a surfer.

  • Branding:

Branding is very important and is one important factor of businesses that often they want their SEO’s to optimize their websites for branding sake. If you do not have a strong business and if you are running just a blog than branding is nothing to be worried about. However, if you have big enterprises and you want people to know your products and services with the brand name like Nike and Ford than using your company name in the title can help you in effective branding implementation.

Author: Kiran Bista.                                                                                                                                                                                  Image Source: I

Do-Follow Social Bookmarking Websites: Earning Quality Backlinks and Traffic to Your Website   6 comments

5 SEO Tips for E-Commerce Websites   1 comment

ecommerce

Search Engine Optimization is essential for any website and blog that want to list itself in the SERP. No matter, if your website sales products or information SEO very crucial and is the only option for getting better visibility in the search engines. However, for e-commerce websites visibility and search engine ranking is the most because it is only the place where they can get better conversions.

Therefore, to keep their SEO efforts up to date and maintain their placement in the SERP, e-commerce website should always focus for strong SEO strategies. So, in this post, I will be mentioning about some SEO tips that every e-commerce and other websites should follow for better ranking and maintain their Google placement.

5 SEO Tips for E-Commerce Websites:

  • Optimize Your Landing Page:

Optimizing your landing page is essential because the landing page is the first impression to your website traffic and visitors. So, optimizing landing pages for traffic and Google becomes vital for conversions. Thus, create a unique and a user-friendly landing page with effective call to action buttons and provide a better location. However, for search engines, your landing page should not embed with heavy graphics and flash, but the most essential thing is the links and the supporting pages of your landing page because Google gives better credit if these things are well organized.

Support every landing page with at least five pages below and it is important that those pages be highly related to the landing page. Organizing your website in this way helps search engines to determine the exact theme and crawl deep. It also helps your visitors to get engage with the contents, adds extra knowledge about your product, reduce the bouncing rate and give better conversions.

  • Links on the Landing Page:

Google and other search engines counts only one link if there are multiple links directing to the same content and page. However, it is common to in e-commerce landing page that any product contains multiple links, but focused in the same page. Generally, e-commerce website provides a link-image of the product and then describes the product below the image with another link. Nevertheless, both the links targets the same page where the customer can locate the detail about the product. In addition, it is SEO un-friendly because the Google gives credits to only one link and since the image is above the anchor text, your image gets all the link credit and no matter how effective keywords you have used for the anchor text, you do not receive any SEO benefits.

ecommerce-page

Hence, it is always better if you avoid such practices because search engines are blind and cannot read your image or neither your image has anything so SEO compelling like the anchor text. Yet, if you do not want to use the text above the image than CSS can help you with its absolute positioning option. With absolute positioning, you can simply write the text above the image so that the search engines crawls the codes first and not the image but in the real page the image appears above the text.

  • Effective Singular-Plural Keywords:

Using effective keywords in the title of your page helps search engines know what the page is about and that is similar with the searchers too. Your page title is what conveys your visitors a message about the page content. However, they are some products that have higher searches in the plural versions and not in the singular.

For instance, search for ‘Digital SLR Cameras’ has a huge search in Google but very few for ‘Digital SLR Camera” so, if your landing page of digital SLR camera title is being optimized with singular version then you have already lose thousands of web visitors and hundreds of conversions. Hence, it is very essential to use both so that you do not lose any possibility and can appear in the SERP with both the keywords.

  • Do Optimize for Buying Keywords:

We often focus on the major keywords and key terms that are more likely to use by searchers in Google and other major search engines, but there are also other terms that are used rarely yet it defines the real buyers. For instance, if you are selling Nokia Mobile phones than it is no wrong to optimize for “Nokia Cell Phones” but it will be blunder if you simply ignore “N 95 black” or something like that because the first keyword is highly used and highly competitive however used by window shoppers and not the real buyers.

In addition, in other hand, the later keyword is highly used by the real buyers who are more likely to make an online purchase and less competitive in your niche. Hence, it is no wise to focus on the highly competitive keywords rather it is better to optimize your pages for buyer’s keywords too that can do it in little SEO efforts.

  • Make Updates and Linking:

Updating is another important factor on SEO and is the best way to tell search engines that the webmaster and the website are still breathing. Another important reason to update your website is that it compels search engines to crawl your webpage frequently. Therefore, it is very essential to update your content at least once a week. You can use you customers feed back for the updates or if your website contains a blog than regular updates of your blog gives you the best and it also helps to drive more traffic every day.

Furthermore, it is extremely important that your pages are not located so far from the landing page because search engines simply avoid the content if they are four or more click away. Thus, maintain your pages near to the landing page and do check regularly for broken links and their optimization.

Author: Kiran Bista.                                                                                                                                                                                   Image Source: I

Better SEO and Web Design with CSS   1 comment

Designing your website that is SEO-friendly and user-friendly is crucial, but there are various software available to do so. CSS is one that is highly being recommended for website design but those web designers who are less aware about SEO and CSS may design better but not providing a easy crawl environment for search engines. Hence, in this post, I will be mentioning about some important points of CSS web designing for better SEO and equally making it a highly user-friendly.

Better SEO and Web Design with CSS

css-tips

CSS Pagination for Articles:

It is a well-known fact that Googlebots does not crawl the entire page of your website, especially if the content is long and consists of several paragraphs. Many Search Engine Optimizers assumes that only 200-250 lines are crawled by Googlebots, therefore, it is a wise decision to focus your keywords density and frequency within 250 lines. Furthermore, having a long content in your page is not regarded user-friendly because it involves your users scrolling can at times can be annoying. Therefore, CSS has a solution for you; use CSS pagination.

CSS and Images:

Although, we know that Google is blind and cannot read images, but still some web designers who are not aware of SEO and Google crawling are often found to include images while designing a website because they believe CSS is not enough for better designing. However, CSS gives them a SEO effective solution called Scalable Inman Flash Replacement or SIFP that allows them to generate beautiful custom headlines which is search engine crawlable and officially approved by Google.

Using External CSS:

Using external CSS is highly recommended because the benefits are healthy for your SEO exercise. Implementing external CSS provides easy crawling environment to Google search engines. Similarly, if the website weighs less and without heavy contents even your users are more likely to surf and reduce your websites bouncing rate because website with heavy content makes it slow loading and annoys your users and site visitors. Hence, I suggest you to implement external CSS so that the CSS are not embedded in your page which ultimately makes your page liter and easy crawlable.

Keyword Density:

Keyword density is essential and its one major factor that search engines use to determine the theme of the website. However, useless repetition of the keywords and key-phrases in the website can give you trouble because it is simply keyword spamming and Google do not want that. Thus, in case, if you need to add more keywords than CSS can give you better option with “li” and “ul” tag because search engines doesn’t penalize keyword repetition within such tags. Nevertheless, we are not encouraging keyword stuffing at all.

Absolute Positioning:

Absolute positioning is essential if your website is little complex and it consists of various menus and scripts. One easy and important part of SEO is making your website crawl easy for Google and other search engines. So, in such case, absolute positioning can help you a lot for giving access for such search engines to make easy crawl and easy index; placing your content higher in the page so that Google does not have to crawl the unnecessary codes.

Author: Kiran Bista.                                                                                                                                                                                     Image Source: I

Building Habits for Effective SEO and Quality Links   Leave a comment

Link building is a crucial part of Search-Engine-Optimization (SEO) and often regarded as a sturdy job. Usually, what is seen more often in practice is, a webmaster approaches for link exchange campaign only if he loses his rankings, if everything is going well, he hardly think for launching any link campaign. However, this is not a good approach for link exchange and often it leads to failure. Link exchange campaign for generating quality links to your website should be an on going practice. Moreover, the best thing I can tell you is, “Make a habit”, and quit assuming link exchange as a year festival.

In this post, I will be mentioning about some great benefits for making link exchange; a habit. Although, the tips you will find in this post are hardly SEO related, but it is a building brick for an effective SEO campaign.

habit

  • Write Informative Content:

Content writing is one of the boring jobs and if you have a blogger than you are more likely to suffer. However, there are several benefits of content writing, but the benefit of quality content writing is simply huge and long lasting. Thus, we do not focus on content writing rather quality content writing. You are well aware of benefits of content writing, therefore, you are aware also well aware that not writing means you will not be ranking because search engine monster favorite dish is the quality content with originality.

So, do not write because you know you have to, rather write occasionally but the masterpiece. Quality content helps to avoid many other SEO tasks like link building because when you have masterpiece you do not have to launch a link campaign but other will link to you. Therefore, make a habit of writing and it is highly suggested to write when you have read enough.

  • Learn to Socialize Online:

Socializing is essential to run a business because it helps you to be in contact with people that can help you promote your business and update you regularly about the niche. There are various social networking websites like Facebook, Twitter, Digg etc, which can be a golden platform for you to build your own network and socialize.

Furthermore, it is also very essential to join other forms, interact in the blogs because this all brings you quality links, and make other bloggers and webmaster share your content and promote your business and brand. Thus, it is highly suggested to build a habit of socializing.

  • Joining Online Organizations:

A good place to find out necessary information and updates is simply by joining top online organizations of your niche. Although, some websites costs you little for joining the organization but it can be huge benefit in a long run. Such organizations help you to find out the latest news of your niche, contact other successful people of your niche, promote your brand, noticed by thousands and even some allows links to your website.

Therefore, find such online reputed organizations on your niche and join them, if you need to pay some for the entrance and you find it worth paying than there is no harm doing so. Making your habit of joining and interacting with the people in such, online organizations can give you huge benefits and boost your online business and its brand name.

  • Interacting with Commentators:

If you own a blog for your website than there must be people who comment on your posts and interacts with you. Although, it is not easy to answer all the commentators in your blog but selecting appropriate commentators and interacting with them can pay you good. Find those who are looking for solutions and remark them who are regular. It is always the best idea to solve the problems of your commentators so there remains the possibility that he/she will later talk about your blog in his/her community and other blogs that helps you to get notice in mass.

Similarly, find who is regular in your blog; there is always a high chance that the regular commentators are the one who own a blog that shares a common theme with you. Such, bloggers are the one who are more likely to publish your article in their blog and help you gain traffic and pass quality links without any effort. Hence, make your habit of interacting with your commentators, if you are busy than do it the other day but never ignore them because it simply gives them a bad impression and soon you will lose quality readers in your blog.

Author: Kiran Bista.                                                                                                                                                                         Image Source: I

SEO Essential Techniques for New Websites to Launch Better   1 comment

Launching a website for your business is easy and it merely costs you much, however if you are planning to hit the first page in Google and other major search engines; you might see your target blur and feel exhausted just sitting by your computer table. Well, implementing effective SEO strategies to boost your website is not an easy task, but there is nothing to fear as well. There are many jaw dropping success stories that even sometimes, a professional SEO, feels sorry when he memorizes his starting phases.

Hence, if you are newcomer in online marketing, own a new and shiny website than I will help you with your Google ranking because in this post, I will show you the SEO best practiced methods that will simply cut all the unnecessary hassle and gives you the best you deserve.

seo-boost-large

  • Domain Registration:

If you have already registered your domain than just be sure it advertises your business. SEO effective domain name is crucial for effective SEO implements because it matters search engines and the web traffic. Using long domains creates confusion in web visitors and chances are high they do not remember your name even if they want to locate you in Google. Hence, find something short and remarkable.

Furthermore, avoid using underscores and too many hyphens in the domain because it simply confuses your visitors and even search engines do not like it much. Use domain that is unique and defines your business or is synonyms. Search engines crawls your websites URL so it is always a good idea to avoid unnecessary words and implement SEO effective URL.

  • Set the Goal and Assets:

Setting the website goal is very crucial and something often misunderstood. Many webmasters often launch their website, but later they realize; what they are advertising is not what they really wanted. It can also happen to your website, so it is better to work out now rather than to regret later. Find the core goal and not just the surficial. If you have figured out your core motive, stick on it and do not try to be a website that is jack of all, but master of none.

Search engines tend to reward those websites and blogs that speak one language of content i.e. wedding cards, wedding cards, wedding cards, if you are on a wedding card business. Hence, whenever you add any new content in your website let it be about the wedding card.

Furthermore, adding assets is adding quality content that demonstrates your skills and talents are very essential, as it will serve your website as a highly worth content because readers and web surfers always wants the best out of the listed one in SERP. Thus, if your quality and creativity outstand you from the herd; you do not need any SEO efforts for running and performing your online business.

  • Keywords and Key-Phrases:

It is very essential to include your keywords in your content and maintain the density. Your used keywords and key-phrases is what that tells search engines the core theme of your website. Google and search engines assumes that, a highly repeated word in the content should be the keyword that the website should be indexed because when you mention about web designing in your content frequently than the topic you are discussing should be web designing and not about pizza recipes. Hence, implementing keywords and key-phrases in your website content is essential and webmasters should be very aware of the content-keyword and SEO effective keyword implementation.

Using appropriate keyword density and keyword frequency is essential but I highly suggest you to avoid using unnecessary implementation of  keywords because it leads to keyword stuffing and that is a crime in search engine marketing.

  • Blog:

Blogging is another essential thing that you cannot ignore if your target is the first page of Google. Blogging has enormous benefits for better ranking and driving quality visitors is key of blogging , so, I highly recommend you to blog as much as you can because spreading your quality content with this magical dynamic page can drive huge traffic to your website.

Furthermore, blogging is one way of showing your expertise in your business and collecting quality content under your domain. Hence, the more quality content you have Google and search engine believes you to be the most reliable. Similarly, blogging can also help you find dependable bloggers network in your niche that can help you to promote, build quality links and exchange ideas and experience. You can use WordPress as a blogging platform because WordPress is one of the best places for blogging and is highly SEO friendly, even Google’s Matt Cutts has recommended it.

  • Website Silo:

Siloing website is a most effective SEO technique to boost website ranking and have effective index, but it is also one extremely ignored SEO strategy. Siloing your website is simply managing and categorizing the content of your website so that when search engines crawls the website they can easily determine the theme of your website without having any diluting confusions.

Siloing are of two types: Virtual Siloing and Physical Siloing, implementing any one of the Siloing can help your website rank effectively and is very essential if your website includes more than one subject. For instance, if your website sells wedding cards and birthday cards than Siloing helps search engines to know that your expertise are in both the keywords and key-phrases, thus the search engine ranks you accordingly. However, in the absence of proper Siloing in a website, the content of the websites get mixed up and search engines and even your visitors will have a hard time to figure out your actual theme and goal of your website.

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  • Building Links:

Links are the vote for your website and quality links helps search engines to assume that your website has valuable content, thus other website links to you. Although, at times, many SEO’s criticizes the links but link is an essential and should not be underestimated so always try to acquire links from those websites that shares a common theme and avoid unethical link building techniques any link buying or link farming strategies which can harm your website in a long run. Launching effective press releases, adding quality contents, building reciprocal links are very essential and should be perform time to time.

All the above-mentioned points are essential techniques of SEO and must not be omitted at any cost. Implementing these five SEO strategies to your website can boost your ranking and placement.

Author: Kiran Bista.                                                                                                                                                                                     Image Source: I & II