Archive for the ‘SEO tips on page optimization’ Tag

SEO Tips on Effective Keyword and Key-Phrases Optimization for Search Engines   3 comments

SEO is a famous term among webmasters, but the implementation of Search Engine Optimization is still least. Yesterday, I came across some web designers-web owners who have been working in this field of web and graphic design since 2003, but what surprised me was they are aware of SEO—the term—but the meaning is still vague to them and SEO implementation is out of the question.

Well, it is not a surprising story because there are many web designers and some are professional, who hardly cares what SEO really stands for. However, I drew some odd faces of SEO for them and they were even more surprise to know the correlation of SEO and Web design.

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Thus, in this post, I thought of looking back to some SEO basic, but what really made me write on keyword density and its prominence is when I found on my blog analytics, that someone reached to my blog and left out because he/she was looking for some valuable contents on “method of calculation of keyword density”. Hence, to avoid such things to happen in future and add some basic of SEO to web designers and content writers, I clarify everything here:

  • Keyword Density:

One effective and must do SEO optimization on your content is the optimization of your keyword density. In simple words, keyword density is the percentage calculation of your keywords and key-phrases in relation to the volume of your content. In addition, this is one strong clue for Google and search engines to determine the theme of your website. Search engines are human made robots and they cannot read and perceive like human mind. However, these robots are calculative and such calculations help search engines to classify web contents and its theme for proper indexing process.

Keyword Density Calculation:

Let us suppose, an article on Data Recovery is of 1200 words and data recovery is the keyword that is repeated for 64 times in the entire article. Now, search engines simply determine this by performing following calculation:

Keyword Density = Keyword/ Number of words in Content × 100%

I.e. 64 / 1200 × 100% = 5.3333% Keep your keyword density from 3-6 percent.

Hence, in your entire content the keyword density of “Data Recovery” is 5.3333%

Now, if your keyword density is not well optimized in your content than the horrible situation comes when you write an article on Data Recovery, but you replace the keyword using pronouns often. In such case, the Google finds those particular words that been frequently used in the entire article and suppose it as the keyword. For instance, if the word “Suppose” is highly used than “Data Recovery” search engines are more likely to assume the keyword of the content to be “Suppose”. However, it doesn’t necessarily assumes the entire website working on the keyword “Suppose” because it crawls other essential part of your website like title tag, keyword tag etc, but it is sure that your content won’t appear when anyone use the keyword “Data Recovery” in Google. Thus, maintaining healthy keyword density in your content is very crucial for better visibility in search engines.

  • Keyword Prominence:

Keyword prominence is another important factor in your webpage that helps gaining better visibility in SERP and placement. Keyword prominence is the particular keyword that webmaster and search engine optimizers have given proper attention by implementing them in their title tag, headers, beginning of the paragraph and hyperlinks. These are the important SEO gauge of your website and Google highly depends on these factors to determine the theme of your website.

For instance, if you use the word “Data Recovery” effectively in the title tag, headings and in the beginning of the visible text than you are simply conveying search engines a message that the word used “Data Recovery” is the keyword you are optimizing for. Hence, placing keywords on such parts of your web page should be done wisely.

Furthermore, there are webmasters who knows the impact of keyword prominence in their website, but even after successful implementation, they find low visibility of their page in SERP. For them, I would like to suggest, avoid diluting the keyword prominence by simply tightening their keywords. For example: rather than using “Effective Tips on Data Recovery” you can simply use “Data Recovery Tips” if their keyword is “Data Recovery Tips”.

  • Keyword Proximity:

Keyword proximity is the key addition to SEO optimization and is equally important for effective on-page SEO. Keyword proximity is the close relevance of those keywords that your searchers are more likely to use in search engines. If the majority is of the searchers use “Blog Submission Directory” to find your website than to appear in a better place of your SERP it is very crucial to optimize your web page and content by using such keywords so that there remains nothing to confuse the search engines. For instance, if your searchers use “Blog Submission Directory” for the search and you are using “Great Directory Submission” than you are likely to get behind in SERP.

  • Keyword Frequency:

The concept of keyword frequency is closely related to the theory of keyword density. Your keyword frequency is the weighing of the keyword visibility in your webpage’s specific parts. In keyword frequency, search engines determine the number of times your keyword has appeared in the page and weighs it according to the specific areas of its emergence. However, it does not calculate your keywords as it does with the keyword density. Hence, if your keyword has appeared 64 times in your content than search engines count the keyword frequency as 64 times.

Nevertheless, it is very important for webmasters to understand that implementing high frequency or even the density of your keywords leads to keyword stuffing that is equivalent to spam creating. Thus, search engines are more likely to penalize your website for such act.

Similarly, it is also crucial to make your keyword appear in the important parts of your content. Google and search engines generally reads first 200 hundred lines of your content and not all to determine the page theme. Hence, it is highly suggested to use your major keywords in an organic way in the first 200 lines. However, it does not mean to exclude keywords after 200 lines.

Author: Kiran Bista.                                                                                                                                                                           Image Source: I

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5 Quick SEO Tips for Competitor Analysis and Better Placement.   Leave a comment

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When there is competition making a study over you competitors and analyzing his strength and tactics is very crucial. It is also a one huge source of information which is valuable from every point of view but in e-business reading your competitors strategies is very simply yet very important. Visiting others website and simply analyzing the source code of their webpage can tell you more than 60% of their SEO strategies. Knowing and updating yourself about the market trend and applying some techniques to your own website can really help you boost your ranking.

Hence, I strongly suggest you to optimize your website only after making necessary analysis on your competitors’ websites and knowing what they are doing and what your SEO campaign is missing. So, in today’s post we will be discussing about some important parts of webpage that should be peeped and make deep analysis in order to gain better page rank and placement in the Google and other major search engines.

5 Quick SEO Tips to Peep and Gain Better Ranking in Google:

  • Title Tag:

Title tag is one of the important part of SEO peeping and it’s better to peep in your competitors’ title tag who ranks in the first page of Google and other search engines so that you can get the idea of the major keywords they are using and successfully raking. But, never copy what they have been using rather you can something more valuable by yourself. Place your major keywords after analyzing your competitors’ title tag and it is always suggested to use less than 64 characters in your title. Title tag varies from page to page even in a single webpage so it is better to make a deep study on your competitors’ title tag.

  • Meta tag:

Meta tag has a poor value in Google but this doesn’t mean that you don’t optimize your meta keyword tag because beside Google there are many other search engines that use meta tag and gives a good value to this tag while ranking. Hence, it is suggested to take a look in your competitors’ Meta tag too and find what keywords they are using and how they have defined themselves to the search engines. But, I strongly recommend you to avoid doing keyword stuffing which can lead to bad consequences. Use important keywords in your Meta tag and make a good analysis from your competitors’ website.

  • Content Analysis:

I consider content analysis as an important and most effective analysis that any webmaster or SEO should do to find the potential of their competitors’. Read the webpage content they have and major the keyword density they are using plus compare them with all other websites that ranks on the first page. You can also find the major keywords that they are using in the content and the repetition that they have made. Similarly, another important thing to notice is the frequent content updates and the keywords.

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  • Analyzing Links:

Always make the link analysis in your competitors’ website and find what the best websites that they are linking to because linking back to those websites that your competitors’ are linking to can easily lift your ranking. Furthermore, go through the link pages and find how many links are there in one single page. It is always better to keep 25 or less links in one link page and if you are not doing so then I suggest you to do. You can also have a clear idea when you go through you competitors link pages.

  • Find Blogs:

Blogging is no doubt a great way to push your website to better rankings. I suggest you to see if your competitors’ are also blogging in the same time because this alone can be a good reason for them to gain the first page position. Although, not every website in the first page go for blogging but some do and blogging gives you lot more space in Google and search engines territory which I suggest you to do if possible.

In the search term “SEO” www.seo.com holds the third place and when you visit the website you can see that they are blogging in the topic SEO. So, this is one good reason why they hold the third place in the first page.

Author: Kiran Bista.                                                                                                                                                                           Image Source: I & II

10 Do’s & Don’ts of SEO to Optimize Your Website in 10 Minutes   3 comments

Many of the points listed below are the summary of those SEO-tips that we have already discussed in our previous posts. Today’s post is the selection of those SEO-techniques that are easy to implement and pays with a huge traffic and placement in return. It is also the short memorizing tips of those black hat techniques that should always be avoided to protect your website and business from Google’s penalties and making serious search engines fouls.

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SEO Do’s:

Ø Keyword Research:

Keyword research is the base of the Search-Engine-Optimization (SEO) and its importance is something that we have discussed in our previous posts. Being a very important part that determines your search engines placement and ranking, keyword research is one factor in which I always suggest everyone to spare more time and make a detail research. Using Wordtracker for finding out the appropriate keywords and keyword phrases for your products and services is a must do job and has no any other option that can pay such a huge return. (More)

Ø Title Tag:

Always make sure to write short yet descriptive title tags. Your title tags are the place where you give a unique name to your webpage which in short gives your viewers the idea about the services you offer and products you sell. Title tags are very important SEO optimization and are highly recommended by SEO’s. Generally, 10 to 65 characters are considered healthy in your title tag and is a great way to tell search engines about your business too. (More)

Ø Describe Your Business:

Describe about the services and products you offer to your viewers in the description tag and repeat the title keywords at least two or three times in the body of your content. A healthy keyword repetition makes Google and search engines to rank you better in the search result. (More)

Ø Sitemap:

Sitemap is very crucial and is better to have one even if your website contains less than ten pages. Sitemaps helps search engines to crawl easily and minimizes the risk of crawl errors. It also provides a healthy guide to your visitors and traffic. It is always suggested to name your sitemap as sitemap.html and not simply site-map.html or using any other variations that you like. (More)

Ø Links:

Links are truly very important because they are the votes to your website from other website. Make sure you always link to those websites that has similar goal as you do and fall in the same category of your services. Participating in link exchange programs or generating quality one way links is very necessary for better ranking and placement in the search result. Furthermore, it is also one of the best SEO-technique for better SEO results. (More)

SEO Don’ts:

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Ø Cloaking:

One of the old Black Hat SEO-techniques is cloaking and strongly suggest everyone of you to avoid such practices. Cloaking is simply showing a unique and better optimized content to the search engines while showing some other content to users. It is simply cheating search engines and also the users and traffic. Google and other search engines totally prohibits such black hat practices and if found can ban your website forever.

Ø Website Submission:

Website submission to search engine is essential. When you launch your website Google and search engines should know about your existence to crawl and list you in their search results. Thus, websites submissions are very necessary but never use any software for website submission and re-submitting again and again is worst thing you can do to ruin your own business because it is generally assumed that at least six weeks of patience is necessary after first submission of your website. But, modern search engines are very effective and they can easily index you in short time period. Making frequent submission is considered to be spam and search engines can penalize you for your activities. (More)

Ø Flash and Graphics:

Although, modern search engines are very effective and it is assume that search engines can even crawl those websites that are heavily equipped with flash. But, it is always better to stand on the safe side because a website that ranks of the first page of the search engines has always seen to avoid huge flash and graphics. I don’t suggest you to use high and heavy flash in your websites but using HTML or PHP are found to be better from Search-Engine-Optimization (SEO) point of view. (More)

Ø Keyword Stuffing:

Keyword stuffing is over optimizing which is a foul and search engines can penalize you for such activity. Always pay attention to the keyword density and never place unnecessary keywords to your content. Furthermore, over repeating keywords to grab the attention of search engine is an old and outdated technique that search engine now penalize for webmasters by simply blacklisting the website from the search engines. (More)

Ø Single Keyword Optimization:

Focusing on a single keyword-optimization is simply practicing traffic cuts off because when you optimize for a single keyword you will be missing huge traffic that are likely to use some other similar keywords for searching similar service provider like you in the search engines. Using SEO-tools like Wordtracker and Google Adwords to find couple of good keywords and key phrases and optimizing them is a healthy way of optimizing your web business and minimizing the traffic loss. (More)

Author: Kiran Bista.                                                                                                                                                                     Image Source: I & II